
As president of the Pittsburgh American Marketing Association for the 2007/08 season and members of the programming and communications teams, Stephen Wayhart led the 63 year old Chapter into the record books by building the largest membership of Pittsburgh marketing executives in its long history and achieved its highest increase in Revenue-to-Expense Ratio of 122+%!
AMA Pittsburgh Chapter goals were met working under an aggressive "Raise the Marketing Bar" Mantra.
The Chapter delivered more member value (3X the number of speakers than prior years), more innovative programming offerings such as Summertime Marketing Mixers, Fall and Spring Marketing Summits (Digital and Target Marketing) and Pittsburgh's first Marketer of the Year and Hall of Fame event!
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We led the "Whiskey Rebellion II" marketing strategy and rebranding of the Friends Against Counterproductive Taxation (F.A.C.T.) campaign to, "Axe the 10% Drink Tax" imposed by Allegheny County government on Pittsburgh area restaurants, taverns and banquet halls.
We provided expert Web site, email marketing and analytics, Web 2.0 strategies and executions and Public Relations counsel which led to national media coverage by the Associated Press and Wall Street Journal and a ton of media coverage throughout the Pittsburgh region!
Our award winning and record breaking marketing effort helped F.A.C.T. collect over 40,000 signatures (nearly 2X required) for a ballot vote of the people - the largest collection of Referendum signatures in Allegheny County history!
And, BrandMill won a first place Marketer of the Year Award in the Hospitality, Entertainment, Sports category from the Pittsburgh American Marketing Association plus three first place Renaissance Awards (Best Public Affairs Campaign, Best Press Kit and Best Poster) from the Pittsburgh Public Relations Society of America!
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For the past several years, we've tested a variety of Web 2.0 marketing strategies and tactics on various non profits such as this Irish fraternal organization - the Ancient Order of Hibernians - to benefit them, and to help us help our other clients through the insights we gained via our "fast fail" approach to building business.
Fraternal associations struggle to build their benches with younger members to carry on, but we thought we could help them achieve great results with new interactive marketing methods - and we were right on the money!
To date, AOH email campaigns have achieved remarkable average open rates of 50+% and nearly 30% click-through rates!
Our AOH Blog has earned a 400+% growth in popularity and AOH Division 32's communications have never been more clear, consistent or more welcome and appreciated! |