Friday, January 27th, 2012

Featured

Target’s Super Black Friday Ad Campaign

Target’s Super Black Friday Ad Campaign

Kudos to Target and its Ad Agency Weiden + Kennedy for their spot on Black Friday advertising campaign featuring this overly excited and anxious shopping FANatic. And, file this effort in my “Darn I Wish I Did This Ad Campaign” folder. Target is using 5 spots from last year (why not – who says an old great campaign can;t be re-engaged?) combined with another 30 online.  And, he talent... [Read more]


BrandMill Helps 86 Breast Cancer

BrandMill Helps 86 Breast Cancer

For nearly 10 years, we’ve been a supporter of the American Cancer Society and its mission of celebrating more birthdays throughout western Pennsylvania. We’ve participated as a Board Member, Marketing Committee Chairperson and general volunteer. However, this year is shaping up to be one of our more meaningful, gratifying and fun years as we’ve helped the Pittsburgh Region (New East... [Read more]


Every Day Should Be Checklist Day

Every Day Should Be Checklist Day

For the past few months, I’ve been reviewing our work processes to evaluate why, where and when we’ve hit our mark and missed. Time and again, I’ve come to the conclusion that our processes would greatly improve with new, improved, and more checklists. And, strict adherence to them. We use checklists throughout our marketing engagements such as “Countdown-to-Go” checklists... [Read more]


Pittsburgh’s Priory Hotel New Wing Celebration

Pittsburgh’s Priory Hotel New Wing Celebration

We love working on Grand Openings, Grand Re-Openings, New Product Launches and more! Next to having your own baby, it’s got to be right up there in terms of great days if you love marketing and public relations like we do! There’s just nothing like holding a special exciting event to kickoff a brand’s ‘NEW NEWS!” And, it truly comes down to what YOU make of it. Public... [Read more]


Join BrandMill’s Bosom Buddies

Join BrandMill’s Bosom Buddies

Join our BrandMill Bosom Buddies Team and help us Make Strides Against Breast Cancer! And, when you donate $50 or more to our BBB team, you can get a FREE limited edition T-Shirt with our team logo! Click here to donate now! Or help us save lives from breast cancer by joining the American Cancer Society Making Strides Against Breast Cancer 5K walk in Pittsburgh. Here are the details: Saturday, October,... [Read more]


Why Southwest Airlines Keeps Rocking

Why Southwest Airlines Keeps Rocking

I haven’t flown on an airline other than Southwest Airlines for some time and it will be a long time before I fly any other domestic airline if I can prevent it. Unfortunately for me for an upcoming trip, Southwest’s schedule didn’t work out so I had to make my reservation with another airline. Without mentioning names, here’s just one of the disclaimers I encountered booking... [Read more]


Colussy Chevrolet’s Place in Americana

Colussy Chevrolet’s Place in Americana

Chevrolet will be kicking off a huge celebration in early November for its 100th Anniversary. And, what many people do not know is Pittsburgh’s unique role in Chevrolet’s history courtesy of the Colussy family. Check out this story by Teresa Lindeman which we earned for our newest client Colussy Chevrolet on the front page of today’s Pittsburgh Post-Gazette Business Section –... [Read more]


Thanks for Making a Dent in Our Universe

Thanks for Making a Dent in Our Universe

Our world lost a great man yesterday – Steve Jobs. Jobs impacted my life in numerous ways through not only his great innovations and style, but also in his words. Here’s my top 10 list of Steve Job quotes that have resonated with me over the years. God bless you Steve and many thanks.  You’ll be missed. Steve Jobs Top 10 Best Quotes “We’re here to put a dent in the universe, otherwise... [Read more]


Pittsburgh Gives Today

Pittsburgh Gives Today

Here’s a great opportunity for Pittsburgh brands and every day people to do well by doing good! Today, Tuesday, October 4, is the Pittsburgh Foundation’s “Day of Giving” when online donations ($25 minimum) via the PittsburghGives website can help your favorite charity in western Pennsylvania receive a pro-rated match. This is a great opportunity to leverage a tax-exempt contribution... [Read more]


Remembering Where You Came From

Remembering Where You Came From

In marketing circles today, all the rage is about being ‘authentic’ and ‘transparent.’ It’s sad that we even have to discuss the topics such as ‘being real’  because we should all be operating from our core. A big reason why open and honest relationships for people and brands are tough to engage in, is because so many of us – people and brands –... [Read more]


All Hail Duquesne Beer the Prince of Pilsener

All Hail Duquesne Beer the Prince of Pilsener

Earlier this week, I attended the Pittsburgh American Marketing Association’s annual kickoff dinner at Pittsburgh’s Grand Hall at the Priory. I was delighted to hear Duquesne beer president Mark Dudash talk about how his wife Maria and he are reviving the Prince of Pilsener, Duquesne Beer. Here’s the back story from their Website – it’s a great one too. Mark’s an... [Read more]


Be Wary of Vulgar Marketing

Be Wary of Vulgar Marketing

Back in December of 2009, Nicorette launched a $15 million integrated marketing campaign complete with a fictitious ‘Suckometer’ around the bold statement that, Nicorette makes quitting smoking suck less. In addition, it was the GlaxoSmithKline brand’s first foray into social media. Nicorette Makes Quitting Suck Less Campaign As a quick backgrounder, here are a few select statements... [Read more]


Idlewild & SoakZone Repeats as Best Children’s Park

Idlewild & SoakZone Repeats as Best Children’s Park

Congratulations to our super client and all of our super friends at Idlewild & SoakZone for repeating as the ‘Best Children’s Park in the World!’ Here’s the press release we put on the wire earlier today.  What a well deserving bunch! Idlewild & SoakZone Repeats as Best Children’s Park in the World LIGONIER, PA – September 17, 2011 – Today, at its Golden Ticket... [Read more]


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