Nice little checklist here for effective email marketing. In short, be short, clear, to the point and meaningful – use common sense!
Who’s Got The Most Loyal Customers?
In the automotive category:
2 Mercedes/BMW (tie)
10 Chrysler/Volvo* (tie)
13 General Motors
* First time on list
Source: Brand Keys Customer Loyalty Engagement Index
P.S.: For U.S. cars, I wonder how much loyalty was actually "extortion" resulting from incentives. Only Chevy cracked the Top 10.
They’re considering halving their line and pruning their dealer network.
More brands would be wise to follow suit.
What do you offer that’s duplicating and/or draining your resources. How about doing fewer things, but doing them "remarkably" well!
Analyze the word "remarkable." When you do something remarkable – people remark about it!
Here’s a good source of tips to follow to manage your online brand from Chief Marketer.
In late February, the New York Times reported that Proctor & Gamble released the first Gillette five-blade razor for women and its biggest campaign for women since 2001 – a Goddess Campaign.
What’s next 6, 7 blades? Seems a bit much especially if you don;t cut back on other product lines.
A study by Forrester Research presented the results of 5,000 online
consumers that were asked content and functionality they look for in a
site. Here is a report on it by Research Recap.
Here are some of the highlight:
- 64% want user ratings and reviews
- 61% desire special offers and coupons followed by product or price comparison tools.
- Above all make it easy to read and navigate
Loved this "12 Global Small Business Trend Watch" by Laurel Delaney.
By the way, here is a good definition of the difference between international and global marketing.
Dell encourages everyone to join the conversation, engage and bring the outside in to your company.
You know, your brand is not what YOU say you are, but rather what THEY
say you are. Where do you think you rank in your industry, state, city,
neighborhood or family? A good place to start is whare people think
about your profession.
This is a great old chart from 2005, but still
Look at the bottom feeders!
I worked in Car Advertising and
am still in Marketing – looks like I have my work cut out for me! Do you?
I came across the Reputation Institute’s RepTrak200 which consists of the 200 companies with the world’s best corporate reputations. Here are their top 15 – sad to see a US company did not crack the Top 10.
Rank – Company – Score
1. Lego (Denmark), 85.01
2. IKEA (Sweden), 84.05
3. Barilla (Italy), 83.53
4. Mercadona (Spain), 83.39
5. AP Møller – Mærsk (Denmark), 83.39
6. Toyota Motor (Japan), 82.79
7. Ferrero (Italy), 82.63
8. Petrobras (Brazil), 82.19
9. Sberbank of Russia (Russia), 81.96
10. Rockwool (Denmark), 81.86
11. Michelin (France), 81.67
12. Danfoss (Denmark), 81.45
13. Swatch Group (Switzerland), 81.29
14. Magnitogorsk Iron and Steel Works OAO (Russia), 81.17
15. Kraft Foods (USA), 81.07
JI Worldwide has a cool new HD napkin-based ad program. The company prints ads on 5″ x 5″
commercial cocktail napkins; advertisers can print a different message
on each of the napkin’s four square panels.
Their distribution network includes 300 retailers in
Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Houston, Las
Vegas, Los Angeles, Miami, New York City, Philadelphia, Phoenix, San
Diego, San Francisco, Seattle and Washington, D.C. Napkins can be
distributed to restaurants, sports venues, cinemas, amusement parks,
colleges, nightclubs, bars and airlines.
The company also has a distribution relationship with US Airways too. Cool stuff.