Big Mac’s Mobile Marketing Test

McDonald’s has been testing mobile coupons in dialing up mobile coupons in Utah, Wyoming and Nevada in April. Customers can get one of their new iced coffees for free when they use a
Cellfire mobile coupon at participating stores.

If it proves easy to use and people can save money, watch this effort sweep to other markets.

If you’re in the restaurant business or other retail operation (e.g., florist), you should pay close attention and consider a test with a local vendor.


Forrester Says Web 2.0 Smoking Hot

I’ve been a big fan of Forrester Research for years and they’re pretty spot on with their projections in the Internet Marketing space.  So, when Forrester reports that spending on Web 2.0 stuff such as blogs, wikis, mashups,
widgets, social networks and RSS will grow rapidly
– 43% a year in the next five years – you better believe them. And, you better make plans to get on and stay on the bus!

Web 2.0 is not a fad – start experimenting and failing fast!


Social Marketing Will Nearly Double To $2B+

My great resource partner, eMarketer reports that social marketing is expected to reach $1.2 billion in 2007 – the majority on America. Brands are expected to spend $1.6B+ in 2008 with MySpace and Facebook accounting for most of the advertising. YOI!

Some more metrics:

  • About 40% of the US pop has visited a social networking site on a monthly basis in 2007
  • Many users create their own content (Blogs, picture sharing and UGM)
  • By 2011, over80% of the US teens and about 50% adults will be active on social sites

Are you feeling a little old, a little and a little behind?


10 Billion Online Videos Viewed

comScore Video Metrix service, reported that U.S. internet users viewed more than 10 billion online videos in February up 3% from January, but up 66% over last February, 2007. Wow!Google sites are first with nearly 3.6 billion – YouTube is at 96% of all of them.

Nearly 135 million US internet users (or roughly half of Americans) spent an average of 204 minutes per person viewing online video in February. More information here.

Set up a YouTube account today if you do not have one.  Demo your product or service, make a commercial, gather testimonials, show off your facility etc.,

YouTube Rocks!


Run Taste Tests

On April 7th, to promote its newest brew, Pike Place
Roast, Starbucks gave out free coffee at all of its U.S.
company-operated stores.

It’s the old "show and tell."Product sampling works in a Starbucks, CostCo, or your corner deli.

Find a way to have your clients or prospects to "taste test" your goods and/or services and watch your sales grow.

Watch more brands follow suit because now more than ever with the Internet and Social Media, the quick return on investment for product sampling makes it a terrific marketing tactic.


Hail the Power of Social Media

Hey, Social Media is not a gig that’s a passing fad – you better get on the bus (Check out Marketing Charts). Recently, I was involved in a marketing a political point of view for a recent election.  And, because we had set up a FaceBook profile a while ago (and didn’t put too much time into it) when we needed some last minute help for protesters, a quick "shout out" to our friends enabled us to effectively deploy a street team which helped to knock off the favored candidate.  Viva la Revolution!


TIE Marketing Roundtable

I was honored to represent the American Marketing Association – Pittsburgh Chapter and chair the Marketing Roundtable for TiE-Pittsburgh on April 9 at Carnegie Mellon University.

John Foley of Information Week visited Pittsburgh from New York to attend our recent "Power Roundtable" event. John is their "Start Up City" editor. 

The Power Roundtable was a sold out event and I think you’ll find this article useful at summarizing some of the more important points stressed that evening.