9 SEO Tips

To make your Web site a stronger marketing tool, you need to work hard to make it appear in a higher position when people conduct a search with relevant keywords related to your brand promise.

Here are 9 Basic SEO Tips to help you along.

Keeping your Web site content fresh with frequent updates and making your content readable and easy to find, will help you to significantly improve your Web site’s destination
relevance in time and attract a good audience.



Detroit Needs To Bring Sexy Back

Car_salesThe New York Times recently reported that in June, the sales of new cars and trucks dropped to their lowest level in 10 years – maybe 15 years!

Here are some staggering facts: Ford was down 28%; General
was off 18% (and their stock has been at its lowest level in 50 years); Chrysler
dropped 36% and Toyota was down 21%.

Certainly the consumer shift from large to small cars due to the crazy gas prices and the economy is a key factor, but there is so much more wrong with the domestics.

When was the last time you heard someone say, "You gotta get that new (freely insert Ford, GM, Chrysler)
new car/truck? It’s a beauty!"

The domestic’s plants aren’t as flexible as the Japanese plants in terms of scaling quickly to meet the demand of more smaller vehicles so more tough times are on the horizon for them.

However, it’s hard for me to realize that so many people have been caught blindsided by the current economic challenges. Maybe it’s time to roll lots of fols in upper management – not just the good folks on the assembly lines.

Because think about it.  If the economy was good, I still doubt you’d hear someone say, "You gotta get that new (freely insert Ford, GM, Chrysler) new car/truck?

For Detroit to truly rebound and lead, they need to leapfrog foreign
makes, not just try to catch up in terms of design, alternative fuel

Enough with the sexy concept cars – make one for sale for crying out loud!  What a concept!


No Wonder I’m So Tired

Check out this article about, "10 Majors That Didn’t Exist 10 Years Ago."

No wonder I’m so tired!

Did you know that 20% of the new fields of college study affect directly involve marketing – New Media and E-Business/E-Marketing!

Certainly these days, a marketing profession – not unlike several other professions – requires life-long learning.

There is always two paths to follow.  I’ll keep learning and enjoy the ride!



Top Productivity Blogs

I broke my ankle in early March – never knew I had so many stairs to walk up to my office – and have been playing a lot of catch-up since – ugh! 

Hope these "Productivity Blogs" help you, like they helped me. So many good ones – they’re not all about work – enjoy! I hope they make your life and business more productive, fun, meaningful and enjoyable.

Many thanks to Evan Carmichael for the information. Good stuff.


Email Relevance A Global Concern

In a recent Emarketer missive, it was revealed that consumers are expanding the definition of what they consider spam. 

In fact,
more than 25% of consumers in Asia-Pacific believe promotional
e-mail or newsletters that were opt-in—but no longer engage them or address
their needs—are spam, according to the Epsilon/Return Path "2008 Consumer E-mail Survey."

Instead of just unsubscribing,
40% reported legitimate e-mails to which they had subscribed as spam,
using a "Report Spam" button or link.


It’s not that these folks don’t like email – but, they want RELEVANT communications.



Email Open Rates at 22%


Per MarketingSherpa, the open rate for email is not what it seems.

fact, the stalwart of email marketing metrics is flawed
because image blocking reduces the ability to measure an
open rate. So, it’s limited in its usefulness for email

This is why email marketers should think twice before making
changes to their strategies and programs based solely on
open rates.

However, you still need to give more attention to writing relevant copy, sub segmentation of your lists and more.


Google Tops Best Reputation List

I_love_googleCorporations’ reputations continue to decline throughout the world – 71% of U.S. consumers rate corporate
America’s reputation as
– but consumers still will buy, recommend and invest in the most visible
companies that focus on building their corporate reputations, according
the ninth annual Harris Interactive Reputation Quotient (RQ) survey,
MarketingCharts reports.

Here are the top 10 companies on this year’s RQ list (see top

  1. Google
  2. Johnson & Johnson
  3. Intel Corporation
  4. General Mills
  5. Kraft Foods
  6. Berkshire-Hathaway, Inc.
  7. 3M Company
  8. The Coca-Cola Company
  9. Honda Motor Co.
  10. Microsoft Corporation

See charts
of consumers’ perception of corporate America, 2006-2007

The RQ surveys thousands of American consumers to identify the 60 most
visible companies and rank them based on their reputation in six categories:
Emotional Appeal, Products & Services, Social Responsibility, Vision &
Leadership, Workplace Environment, and Financial Performance.

How would you rank in your neck of the woods?

To be respected, you need to do more than just make a profit!


Standing Out From The Crowd

If you want to stand out in the crowd, creativity is not enough.

Here are some amazing facts and challenges you’re facing.

Did you know that in 2006, 378K trademark applications were made in the U.S. alone?

And, did you know that more than 98% of the dictionary is registered as a “dot com.”

Here are a few ways to do it:

  • Do a common thing uncommonly well (credited to the immortal H.J. Heinz)
  • Nail your brand positioning
  • Keep your promises
  • Deliver outstanding customer service
  • Innovate, Innovate, Innovate
  • Improve the design of your products/services