May God bless America, our veterans (alive and who are no longer with us) and our troops. Sing it Brother Ray and may God bless you too.
For years, I’ve done my share of restaurant and hospitality marketing. Time and again where I always start with my consulting approach is to conduct and marketing audit questioning the core brand message and sales and service issues within the restaurant’s four walls.
I’ve been in many restaurants – as I’m sure you have as well – that do virtually no paid advertising, the food and service is spectacular, it’s always packed, they’re happy to see you, remember your name (or that you’re a regular) the place will never grace the pages of Better Homes & Gardens, but the rest rooms are clean!
While light and bright treatments do help a restaurant’s sales – all other things being equal – you don’t have to be the place with the prettiest and latest creature comforts, but service is KEY – and you need to “control your controllable!”
I have no personal vendetta against Vegans, animal rights activists, PETA or any other similar organization. However, they should not be servers in restaurants that serve meat!
A few days ago, I asked my server who was about to take my order, “How is your prime rib?” She smiled and said, “Sorry, I don’t eat meat, but I hear it’s good!”
Not only should ALL servers eat meat, but they should have tasted everything on the restaurant’s menu so they can help its guests make good decisions and help build the restaurant build sales.
Do you have a training system in place for new and veteran staff to experience your products and services?
Do the people selling your stuff own or use your stuff?
Have your people tried your products or services?
Do they know what you do?
Do they know how you do it?
Do they know, “Why you?”
The more I study social media marketing, the more I’m convinced that Brands looking to profitably grow need to be remarkable and have tremendous character and integrity. It’s disappointing to see that so many experts who write and lecture about SMM fail to warn Brands that there are no shortcuts.
If your service or product is mediocre or garbage, all you’re going to do with SMM is go out of business faster! Character is a killer app because so few Brands have it.
Yesterday, I had a terrific time meeting some fun and fascinating people at the York County Chamber of Commerce‘s Business and Technology Expo in York, PA.
What a great event!
It was motivating for me to see so many enthusiastic people promoting their businesses (100+ exhibitors) and basically saying, “To heck with this recession and let’s take care of business together!”
And, I was honored and excited to give a brief seminar about, “The 10 Keys to Profitably Improving Your Social Media Smarts!” We had a packed room with lots of interested and interesting people of all ages and professions – all eager to hear how they and their businesses can benefit from Social Media Marketing. There was so much more we could have discussed and I would have loved to have done a deep dive on more specific subjects, but we only had an hour to spend together. But, it was a good hour well spent!
Note: Click here to Download Seminar-york-pa-chamber-bus-expo-execs-seminar-5.6.09-r1
Many thanks to the entire York County Chamber staff specifically President Tom Donley, Executive Vice President Bob Jensenius, Louise Heine, Robert Brooks III and Venessa DeLauder for their invitation, hospitality and for putting on a first class event.
You have a great organization, beautiful town with beautiful people and I loved every minute of it!