Authentic Marketing Helps Light Lives

These days you hear a ton about Cause Branding and Marketing and about authenticity and transparency in brand messaging.

Well, to see it first hand, check out this interview we set up for our friends at Light of Life Rescue Mission and good friend, former Pittsburgh Steeler and broadcaster Tunch Ilkin.

It’s easy to see how Tunch and Beth’s passion for the Mission enables it to attract volunteers and donors who help its staff make miracles happen every day by getting homeless men and women back on to bright path of recovery.

Net – it’s easy to ‘sell’ when you believe in your product and what you’re doing!

If you’d like to participate in Tunch & Wolf’s 9th Annual Walk for the Homeless on Saturday, May 9th, click here for more information.

Remember,when you light a lamp for someone else, you brighten your path too!

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Happy Easter

Thanks to all of our great clients, marketing partners and team members for the many blessings you’ve each contributed to BrandMill’s success.

Our office is closed until Monday so all of us can enjoy this special Easter holiday with our families.

We pray that all of you have a blessed holiday weekend with your families too.

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Gateway Analytical – CSI of Pittsburgh

Congratulations to our super new client Gateway Analytical in Gibsonia, PA on its public grand opening this week. We’re proud to say we earned some well deserved publicity for the “CSI of Pittsburgh!”

A subsidiary of Pittsburgh’s ChemImage, Gateway Analytical provides advanced analytical testing for the forensics (police, FBI, etc.), materials science and pharma industries, and helps each to speed up their testing and reduce their costs.   The company offers services that relay vital information about product quality and investigate regulatory noncompliance issues-all things that are more relevant today and more important than ever before because of America’s growing concern regarding health and safety.  Plus, an increase in government regulation over the safety of consumer products will increase the need for testing laboratories such as Gateway Analytical.

Along with the ceremonial ribbon cutting led by PA Congressman Jason Altmire, the grand opening included guided tours of the new 3,000-square foot facility, and brief remarks from industry experts and community leaders, including representatives from PA State Senator Jane Orie’s Office – Ashley Sisca – and from PA House Majority Leader Mike Turzai’s Office, Mike Hritz.

Check out this awesome feature story (and video) for KDKA-TV by Rick Dayton.

Here’s more from the Pittsburgh Tribune Review and the Pine-Richland Patch. More to come.

All of us at BrandMill were proud to part of Gateway Analytical’s special day and it’s history!

Photo: Dr. Ryan Priore, Jim McGlone, PA Congressman Jason Altmire, Dave Exline, Mike Hritz, Ashley Sisca, John Belechak and Dr. Oksana Olkhovyk

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April Fool Barefoot Contessa

Over the years we’ve done a lot of hospitality marketing consulting and the first thing we study is how “hospitable” our clients are as well as their staff and their operating practices.

And, if they’re not hospitable we fix the situation immediately. No advertising is recommended, no one passes “GO” and no one gets $200 – you get the picture.

So, you can imagine how floored I was when I read this story by Rob Shuter about the popular, successful and seemingly nice Ina Garten, the Barefoot Contessa!

‘Barefoot’ Backfire: Make-a-Wish Kid Turns Ina Down

Here’s Enzo,  a sweet 6-year-old kid with cancer whose wish is to simply meet and cook with ‘her majesty’ because he’s a  huge fan! She blows him off and it’s not until a public backlash that she agrees to meet him.

Here’s the kicker!

Now the family says it’s too late and kicks ‘Her Barefootness’ to the curb because of the snub.

Good for Enzo – he and his family have a ton of class.

Bad for Ina because she’ll feel this PR disaster with a drop in ratings and sales – guaranteed – she lost me big time!

PR lesson #1 – be nice – always – not just when it’s convenient for you!

P.S.: Here’s another report of the story and video on ABC News. And, another. And, you can be sure there is and will be hundreds more!

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