How Do You Do Hallowboo

Idlewild hallowboo (3)Here’s a great interview we scored on KDKA-TVs Pittsburgh Today LIVE Show featuring Idlewild & SoakZone Spokesperson Jeff Croushore talking about their 9th Annual Hallowboo this weekend and every weekend this month (Oct. 5-6, 12-13, 19-20, & 26-27). Operating Hours: Noon – 6:00 PM. (Gates open at 11:30 AM).

It’s the Idlewild you know and love with a FUN, family-oriented, Happy Halloween twist! Enjoy the beautiful fall foliage of Pennsylvania’s Laurel Highlands and the rides and attractions of Olde Idlewild, Jumpin’ Jungle, Hootin’ Holler, Raccoon Lagoon, and Story Book Forest.

We’re proud to say that for 10 seasons of summer fun, we’ve provided marketing communications and public relations services for our good friends at Idlewild & SoakZone – the best amusement park for children in the world per Amusement Today Magazine for four years in a row!


Good Luck Run Shadyside

run_shadyside_boys_girls_clubGood luck to all the runners and volunteers at today’s 8th Annual Run Shadyside (5K Run and 1 Mile family Fun Walk) – sponsored by the Shadyside Chamber of Commerce – and benefiting the Boys & Girls Club of Pittsburgh.

We were happy and honored to lead the race publicity efforts and for scoring a television interview for race Co-Chair Lara Bruhn on KDKA-TVs Pittsburgh Today LIVE Show.


Gateway Clipper Fleet’s 55th Anniversary

Back in May, we were proud to help kick-off a summer long celebration of the 55th Anniversary Celebration of the Gateway Clipper Fleet.

The highlight of the celebration was the christening of the Fleet’s newest member – The Three Rivers Queen!  Here’s a recent interview of CEO Terry Wirginis on Bill Flanagan’s ‘Our Region’s Business‘ television show.

Enjoy the story of one of Pittsburgh’s most popular, treasured and visionary brands.


We Need More White Knights

Photo by: Dr. Roy Winkelman

We’re jacked after reading today’s Wall Street Journal’s front page story which referenced our client/friend John Graf of Pittsburgh’s Priory Hospitality Group and his goal of buying the famous Westinghouse Castle!

It’s great to know that there are still pioneering maverick people in America today who still MAKE THINGS HAPPEN and/or have the courage to TAKE A SHOT!

When’s the last time you took one!


Pittsburgh’s Most Memorable TV Commercials

For a fun upcoming story, Managing Editor Jen Curry of  the Pittsburgh Business Times is asking for people’s most memorable Pittsburgh commercial.

So, we decided to take a few nostalgic minutes and come up with our own list.

Madison Avenue has got nothing on the Mad Men and Women of Pittsburgh.

Here’s our take – #1 – no question:

  1. Kennywood Park‘s new Raging Rapids with Pittsburgh Steelers Hall of Famer Jack Lambert and broadcaster Myron Cope
  2. Mr Yuk PSA Commercial by Pittsburgh’s Children’s Hospital in 1971-  scared the heck out of kids.  Here’s a backgrounder.
  3. Eat N Park Christmas Tree – sweet
  4. Joe Said it Would – WTAE-TV Weatherman Joe DiNardo – early 90s – lots of news stations would compete hard with these kinds of commercials featuring broadcast teams and especially weathermen – DiNardo was a Pittsburgh Institution – retired in 1994 – 35 year tenure
  5. KDKA-AM Radio’s K-TEAM John Cigna Commercials here and here
  6. Winky’s – two famous lines – “There’s no Winky’s in Wilmerding’ and ‘Winky’s Makes You Happy to Be Hungry’ – my old boss created these – competed with McDonald’s and others – Big Wink was their ‘Big Mac’
  7. Pittsburgh Pirates Commercial
  8. Iron City Beer – Olympics –  – long version – personal bias – friends Jon Kasunic and Tom Megalis perform and produce
  9. Iron City Beer – Pump an Iron
  10. Iron City Beer – You Can’t Keep an Iron Man Down
  11. IC Light Beer – Gimme the Night Gimme an IC Light – The World’s First Light Beer Ever

Note – Two area hospital commercials I could not find on YouTube were:

  • Children’s Hospital –’Be Glad You Have Children’s’ Campaign and,
  • UPMC’s, ‘Choose a Hospital as if Your Life Depended on it’

Two great campaigns.

And, here are a few ad campaigns that were not locally produced in Pittsburgh, but have significant Pittsburgh ties:

Finally, we tip our hat to home grown Joe Pytka of Braddock, PA who is without a doubt the best television commercial producer EVER!

Among his many award-winning achievements, Joe produced: Bo Knows, Larry and Michael, Michael Jackson Pepsi, This is Your Brain on Drugs and more!


Honoring our Fallen Heroes

Memorial Day is a time we’re reminded of the sacrifices of the brave men and women of the United States Armed Forces who have paid the ultimate price to defend our freedom. We pray that they have never died in vain. Today, we honor you our fallen heroes, but every day we thank you for freedom in our lives. May God bless you all and may he grant you eternal rest and peace. You will never be forgotten.


Entrepreneur Growth Conference at Duquesne

Please join us at one of Pittsburgh’s largest entrepreneurship events and fuel your engine for the road to business growth.

We’ve accepted an invitation to speak at the 15th Annual Entrepreneur’s Growth Conference on Friday, May 10 at Duquesne University.  This conference is led by  Small Business Development Center at Duquesne.

Our topic is, ‘How to be a Marketing Rock Star!’ Client John Graf, co-owner of the Priory Hospitality Group will join me Stephen Wayhart.  Together, we’ll discuss the seven key brand building principles used by Rock legends such as the Beatles, the Rolling Stones and U2.

If you’re interested in attending let us know and we’ll send you a $20 off coupon – supplies limited. Click here for more information or to register now!

Hope to see you on Friday, May 10 and always remember to ROCK ON!


Happy Easter

May the light of Jesus shine continually to drive away all darkness. May Christ, the Morning Star who knows no setting, find his light ever burning in our hearts—he who gives his light to all creation, and who lives and reigns for ever and ever. Amen.

adapted from the Book of Common Prayer -1979, the Protestant Episcopal Church in the United States of America.


BrandMill Wins First Place PRSA Award

A few weeks ago, at the Public Relations Society of America Renaissance Awards ceremony on Pittsburgh, our new Engagement Manager Amber Walker and I received a first place Renaissance award for ‘Best Press Kit’ – and placed third for ‘Best in Show’ – for Idlewild & SoakZone’s 135th season opening.

Having a great client like Idlewild who challenges, supports and agrees to ideas helps a ton to create a winning marketing ideas.

And, we’re always amazed to discover that so many brands fail to see the positive light within themselves to amplify and promote.

This isn’t the first time that Idlewild & SoakZone’s press kits have earned industry recognition, we won a few years back too.

If you’re doing ‘remark’able things and want people to make positive remarks about your brand, consider creating an award winning press kit to amplify
your good news! Here’s how!