New Mobile Marketing Offerings and Outlook

Mobile-Marketing-Infographic-2014Over the past few years, we’ve experimented with mobile marketing (e.g., text marketing) on a limited basis, but are now ramping up our services big time with not only text marketing, but mobile websites and native mobile apps and other forms of location-based marketing.

We’ll keep you posted with our mobile capabilities as we progress into 2014.

For now, check out our Infographic of the week which highlights the Mobile Marketing Landscape of 2014.

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How to Lead Like Pope Francis

lead-like-pope-francisOn Friday, February 21, BrandMill helped the Bishop Canevin Alumni Association host best-selling author Chris Lowney as their first Ignatian Spiritual Leadership Speaker for more than 100 guests at Pittsburgh’s St. Paul’s Seminary, Cardinals’ Great Hall. And, the event which attracted over 100 paid guests ($100 per ticket) was a huge success.

Check out the great pre-event press coverage we earned in the Sunday, February 16 Pittsburgh Post-Gazette (top/front page Business section – Former JP Morgan manager: The business world could learn a lot from Pope Francis. And, see a related article in the Pittsburgh Catholic (page 2).

Chris Lowney currently chairs the board of Catholic Health Initiatives. Formerly, a Jesuit seminarian and J.P. Morgan Managing Director on three continents, Chris is now is a popular keynote speaker who has lectured in more than 24 countries on leadership, business ethics, decision-making and other topics. As a well-known speaker, Lowney has influenced many people that range from religious, to educators, to corporate businessmen and women.

Event attendees received continental breakfast, Chris’ two part – three hour seminar on Ignatian Spiritual Leadership and a copy of his book, “Pope Francis – Why He Leads the Way He Leads.” Bishop Canevin students volunteered at the event and helped with registration, parking, welcoming guests and promoting the school.

Here are a few key Ignatian Spiritual Leadership Takeaways from Chris’ inspirational talk.

What is leadership

Per Webster’s Dictionary – “To point out a way, direction or goal….to influence others toward it…and to make good choices…in order to achieve results.”

The case for leadership

Moral and ethical leadership is needed more than ever because of people’s lack of faith in the character and integrity of “leaders” today.  See Gallup 2013 Honesty and Ethics (Rating of Clergy Slides to New LowNurses again top list; lobbyists are worst).

Because the world today is so much more complicated, fast-paced, and rapidly changing than years ago, it’s important that leadership be decentralized. Everyone on a team can lead, but there needs to be a clear direction or strategy; and a motivating vision of accomplishing things that are bigger than ourselves – our own personal goals; no buy in

Sense of self-direction

We must recognize that we’re all leaders and that we can’t be great leaders of our families, firms, communities etc. unless we can lead ourselves – it all starts with self-leadership – and answer the following questions:

  • Why are we here
  • Where are we going
  • How do we get there
  • What do we stand for
  • What do we do tomorrow

Great leaders are

  • Self-aware, authentic, and committed to purpose greater than self  (heroic)
  • Ingenious: free to make choices and skilled at decision-making
  • Reflect daily, deliver results, are grateful, treat others with love (See St. Ignatius’ Examen)

To strengthen your own leadership performance, every day:

  • Remind yourself that you will be pointing out a way and influencing others; you have a leadership opportunity.
  • Organize daily priorities by reminding yourself each morning: direction, influence, choices, results.
  • Take two mental “pit stops” of five minutes each: gratitude, lift your horizon, review the last few hours (See St. Ignatius’ Examen).

 To help your team:

  • Encourage them to do their own daily mental “pit stops”
  • Say thank you and look for ways to introduce more gratitude into work
  • At least quarterly, remind the team that each has a leadership opportunity
  • And, finally when you have to make choices, identify any “unhealthy attachments” that are holding you back from making a decision that’s free from all prejudices.

 

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BrandMill Hits 2 PR Homers at PNC Park

PRSA-Pittsburgh-Best-brandmillAt the annual Public Relations Society of America’s Renaissance Awards ceremony held in Pittsburgh at PNC Park last Monday night, BrandMill won two First Place Awards for Idlewild & SoakZone and the Priory Hospitality Group. It’s our 6th award in 5 years.

Thanks to a great team – Steve Wayhart, Nina Midgley, John Graf (Priory Client/Friend) and Amber Walker.

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Super Bowl Ads Fumble Every Year

fumble-footballEvery year when the Super Bowl rolls around, I’m offended by the ‘professionals’  in my industry who kickoff campaigns at this time. Granted, from a media efficiency standpoint the Super Bowl is a pretty decent investment. On a per-person basis, the cost of a commercial in the big game is virtually the same price as a 30-second primetime  weekday commercial throughout the year.

My problem is that the overwhelming majority of commercials fumble when they simply try to shock or make viewers laugh with no regard to motivating them to buy. And, few have ever built market share or earned a significant return on investment.

It’s no wonder at all to me why the C-suite of executives lack respect for the marketing function. Shame on us marketing folk and shame on the ego driven brand executives who approve this rubbish.

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