Iron City beer plays ball with Pittsburgh’s sports teams

Pirates-cansHere’s a nice story that the Pittsburgh Post-Gazette recently ran about our BrandMill client Iron City Beer and their local sports partners – the Pittsburgh Pirates and Steelers!

We’ve been working with Pittsburgh Brewing (Iron City Beer) for sometime now helping them to rebuild their brand presence and favorable awareness with the regional media and customers.  And, I’m proud to say that we’re tracking well together and the Pittsburgh region is going to like what we’re cooking!

As Pittsburgh natives, we’re proud to say that Iron City Beer is coming back strong!

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10th Annual Hallowboo!

Hallowboo-posterOur client Idlewild & SoakZone has been running its famous “HALLOWBOO!” event for 10 years and we’ve been with them from the start.
Hallowboo is a great example of adding a valuable new product experience (i.e., trick or treating through its famous Story Book Forest) that’s unlike anything else and creating a win/win program for the amusement park company and for its guests.
HALLOWBOO is experiential marketing at its finest – and a perfect combination of low-tech and high-tech – making memories that last a lifetime!
And, it’s great ideas such as HALLOWBOO! – flawlessly executed and continuously improved – that has earned Idlewild & SoakZone Park ‘Best Park in the World for Children” recognition for five consecutive years by the readers of Amusement Today Magazine!
Idlewild’s HALLOWBOO runs every Saturday and Sunday, October 4 – 26. Hope to see you there!
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