New I.C. Light Pittsburgh Pirates Collector Cans

PIRATES-IC-LICGHT-IRON-CITY-RETRO-CANS-BRANDMILLWith the Pirates home opener less than 30 days away, fans can do a little pre-season training of their own!

Our client Pittsburgh Brewing Company,  just released the first of three Pittsburgh Pirates-themed I.C. Light Collector Series Beer Cans – the “Retro – Handsome Jolly Roger” can is on sale now!

For more details, click this link to check out our story on NBC affiliate WPXI-TV!

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How to Become a Marketing Rock Star

Clarion-University-Small-Business-SBDCBrandMill’s Managing Partner Stephen Wayhart recently gave a branding seminar to clients of Clarion University’s Small Business Development Center. In his one hour seminar to 50+ SBDC clients, Wayhart used Rock and Roll legends such as the Beatles, the Rolling Stones, U2, Jimi Hendrix and more in a metaphorical lesson to help businesses build an effective brand for long term success.

Wayhart’s simple “7 Notes of Marketing Rock Star Success” are:

1.Do What YOU Love
2.Embrace a Lifetime of Learning & Doing
3.Be YOU – Be Different – Be ‘Experienced’
4.Be Relevant & ‘REMARK’able
5.Build a DREAM TEAM
6.Generate Multiple Revenue Streams
7.Stand for Something BIGGER Than YOU
Rock on!
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Passenger Vessel Association Keynote

stephen-wayhart-passenger-vessel-association-brandmillBrandMill’s Managing Partner Stephen Wayhart was honored to present to over 100 members of the Passenger Vessel Association of America at their annual PVA Convention at Maritrends in Long Beach, CA. Our friends from Pittsburgh’s famous Gateway Clipper Fleet recommended us to talk about “How to Price for Profit.”

Wayhart’s 3-point program highlighted and outlined an hour long discussion about how brands need to clearly cultivate, communicate and keep their unique promise. And, by doing do brands will create a system of meaningful and memorable proofs of performances that enable them to command full price.

The key telegram of the presentation is that most brands do not command full price because they’re priced too low! And, the reason they’re priced too low is because they do not offer a unique valuable experience and/or haven’t clearly and passionately communicated their dramatic difference with proof!

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