Coupons & Discounts Drive Recessionary Spending

New Survey Reveals Coupons and Discounts Drive Consumer Spending During Economic Recession

If you think just about everyone these days is looking for a deal – you’re about half right – in a a recent survey, 54% of adults would decrease discretionary spending during an economic recession; 63% of adults will not make a discretionary purchase if they cannot find a deal. Consider this fact when you’re planning your promotions an marketing campaigns and you’ll earn more business and hopefully hold onto it when things get better.