I had the pleasure of meeting a great group of people yesterday in State College, PA and leading a Social Media Marketing Seminar for the Chamber of Business & Industry of Centre County. Many thanks to everyone who attended, to President/CEO John Coleman Jr., for inviting me and to my new friend Jean Gerber, Vice [...]
For the past few years, our clients have continued to embrace email marketing and have gotten pretty sophisticated using it by adding video, sub-segmentation strategies, editorial calendars and much more. Because of the affordability and relative ease of use of email service technologies, I’m sure you’ve witnessed how much more “stuff” you get pounded with [...]
OK, six months to go before we turn to a New Year. It’s a great time to honestly evaluate where you are with your business, your health, wealth, and happiness. So what’s your blueprint of success for the rest of the year? Your new blueprint could quite possibly be the foundation of change you need [...]
May God bless America, our veterans (alive and who are no longer with us) and our troops. Sing it Brother Ray and may God bless you too.
What? For years, I’ve done my share of restaurant and hospitality marketing. Time and again where I always start with my consulting approach is to conduct and marketing audit questioning the core brand message and sales and service issues within the restaurant’s four walls. I’ve been in many restaurants – as I’m sure you have [...]
The more I study social media marketing, the more I’m convinced that Brands looking to profitably grow need to be remarkable and have tremendous character and integrity. It’s disappointing to see that so many experts who write and lecture about SMM fail to warn Brands that there are no shortcuts. If your service or product [...]
Yesterday, I had a terrific time meeting some fun and fascinating people at the York County Chamber of Commerce‘s Business and Technology Expo in York, PA. What a great event! It was motivating for me to see so many enthusiastic people promoting their businesses (100+ exhibitors) and basically saying, “To heck with this recession and [...]
My jury is still out on Twitter (even though I tweet – follow me in twitterland here – http://twitter.com/wayhart) because of the immense “time suck” so many social media platforms take and it seems as though we Brands go from the newest latest and greatest without mastering or at least delivering an 7 out of [...]
Face it. You are a selfish, self-centered son-of-a-gun. And, so is your customer. The majority of your thoughts every day surround you and are about you. Thoughts like, “What’s in it for me (WIIFM)?” And, “How can I benefit from purchasing Brand X?” You’re consumed by the very thought of YOU! Realize that you’re human [...]
This video tells it all. Be prepared to be wowed by singer Susan Boyle on Britain’s Got Talent 2009.
