There’s an old saying in cause marketing which is, “People don’t join causes, people join people with causes.” That is, if you’re a good friend of mine, and if I’m stricken with cancer and involved with one the American Cancer Society’s initiatives such as Relay for Life, chances are you will be more in tune [...]

A Renaissance in Marketing is needed today..a rebirth! When the Renaissance swept through Europe from the 14th to the 17th centuries, scholars followed the humanist method in study searching for realism and human emotion in art. And, today we marketers could learn a great deal from those old Renaissance scholars. It seems like we’re on [...]

…than lower level recommendations and these trusted sources are typically friends or family members., reports McKinsey. Three key telegrams from McKinsey’s word of mouth report are that WOM recommendations drive 20% to 50% of all purchases; influentials  make up about 9% of the population and drive about 3X more WOM; and, the payout of pursuing [...]

Since graduating from college, I voraciously read a new marketing book every 10 days and in my library you’ll find several books by the father of modern day marketing Philip Kotler. What I love about the guy is that even though his book Marketing Management: Analysis, Planning, Implementation and Control, 13th ed., is the most [...]

A guy rushes into a hospital’s emergency room with blood gushing out of an artery and close to death. A surgeon on call is immediately summoned and after taking a minute or two, puts his finger on the gusher, sews the guy up in 10 minutes and the patient is good as new. A few [...]

I’m a big fan of Erik Qualman and his Social Media Blog Socialnomics. He’s helped me and my clients a ton. He’s a smart guy – so smart that being a James Bond fan, I think I’ll call him “Q.” Q’s Socialnomics the book is a great read too. And, his outstanding Social Media Revolution [...]

In 20 days at noon, on July 2, 182½ days of the year will have elapsed and 182½ will remain before Jan 1, 2011. Now is a great time to take a hard look at your marketing systems to see what’s working, what’s not working, what needs to be improved and what needs to scrapped. [...]

For anyone looking for a new job (pay attention college grads) or trying to get that next big sale and running into a roadblock because you can’t get the attention of a key decision maker, check out this brilliant job search strategy by copywriter Alec Brownstein. Brownstein used Google AdWords to target Ad Agency Creative [...]

One of the things that sickens and saddens me in homelessness. On a such special day as today – Mother’s Day – where is our “mothering” skill when it comes to others – we’re all connected aren’t we? In this rich country of ours, these homelessness statistics are mind blowing to me: About 3.5 million [...]

This weekend is always a great time for me, because it gives me extra time to truly pause and reflect on my super Mom – I adore her (same goes for my mother-in-law too) and am so very blessed to have her in my life. Now, I’ve always been a believer in the Big Guy [...]