Contact: Stephen Wayhart, BrandMill – 412.401.0555; stephen.wayhart@brandmill.com 

BrandMill Expands Marketing Menu for Baja Fresh Mexican Grill 

Fast growing restaurant chain retains marketing network for expanded role 

PITTSBURGH, March 24, 2004 – After helping Baja Fresh Mexican Grill launch two Pittsburgh restaurants in less than six months, BrandMill today announced that they have been retained to fill a full service marketing communications role with the chain. 

“After achieving tremendous success in North Fayette and in Oakland, we’re gratified that Baja Fresh has retained our firm to provide an expanded marketing role for their thriving enterprise,” said BrandMill president Stephen Wayhart. “In addition to providing public relations counsel we will drive all Baja marketing communications activities going forward.” 

About BrandMill 
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that delivers actionable integrated marketing solutions and systems.  Unlike a typical full service Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its global marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

About Baja Fresh Mexican Grill 
Baja Fresh Mexican Grill is the defining standard in high quality, quick casual Mexican cuisine. The fresh, high quality ingredients and unique flavors earn it the highest sales per restaurant in the category of Mexican Quick Casual. According to Technomic, Baja Fresh also has the highest ratings in their category for freshness and flavorful food. They are the second fastest growing Mexican restaurant concept and the fourth fastest growing restaurant concept in America. Founded in 1990 in Southern California, Baja Fresh has more than 300 company-owned and franchised locations in 26 states. With phone ahead, takeout, and dine-in convenience, Baja Fresh offers a variety of made-to-order burritos, tacos, fajitas, enchiladas and salads, with a self-service bar offering handcrafted salsas. For more information, visit www.bajafresh.com or www.pittsburghmexicangrill.com. 

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