Contact: Stephen Wayhart, BrandMill, LLC – 412.401.0555; stephen.wayhart@brandmill.com

BrandMill Says “Hola” to Baja Fresh Mexican Grill  

Marketing network to launch fast growing quick casual concept in Pennsylvania  

PITTSBURGH, June 10, 2003 – BrandMill, a virtual marketing network based in Pittsburgh, PA today announced a new client relationship with Baja Fresh Mexican Grill and is charged with launching the brand in Pennsylvania. 

“Baja’s tremendous growth is fueled by its delicious food and people and we are thrilled to be working with such a hot new restaurant brand,” said president Stephen Wayhart. “We are grateful for the opportunity to introduce the Baja brand to Pennsylvanians and hungry to get started.” 

BrandMill will provide public relations counsel for Pennsylvania’s first Baja Fresh restaurant located at The Pointe in North Fayette, PA and for future restaurants throughout the region. 

About BrandMill 
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that delivers actionable integrated marketing solutions and systems.  Unlike a typical full service Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its global marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

About Baja Fresh Mexican Grill
Baja Fresh Mexican Grill is the defining standard in high quality, quick casual Mexican cuisine. The fresh, high quality ingredients and unique flavors earn it the highest sales per restaurant in the category of Mexican Quick Casual. According to Technomic, Baja Fresh also has the highest ratings in their category for freshness and flavorful food. They are the second fastest growing Mexican restaurant concept and the fourth fastest growing restaurant concept in America. Founded in 1990 in Southern California, Baja Fresh has more than 300 company-owned and franchised locations in 26 states. With phone ahead, takeout, and dine-in convenience, Baja Fresh offers a variety of made-to-order burritos, tacos, fajitas, enchiladas and salads, with a self-service bar offering handcrafted salsas. For more information, visit www.bajafresh.com or www.pittsburghmexicangrill.com.

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