Contact: Stephen Wayhart, BrandMill, LLC – 412.401.0555; stephen.wayhart@brandmill.com

Industry Veteran Stephen Wayhart
Launches Virtual Marketing Network System

   Former Marketing Executive for FastForward, Sprint PCS and McDonald’s
introduces virtual marketing network to help businesses profitably grow business

PITTSBURGH, May 1, 2003 – Marketing veteran Stephen Wayhart today announced the creation of BrandMill, LLC a virtual marketing network dedicated to profitably building sales for firms in the United States, Canada and Europe.

BrandMill is led by president and CEO Wayhart who was recently Vice President, Marketing for FastForward and has served as a senior marketing executive for several brands such as Sprint PCS and McDonald’s Corporation.

"The idea for this unique marketing firm has been in my mind for years and I am proud to announce its birth today due to the Internet’s ability to bring global resources together and deploy them in an instant,” said Wayhart. "Our marketing systems enable companies of all sizes to quickly leverage our expert marketing experience without having to endure the bureaucracy, high overhead and junior leadership that typical marketing firms and Advertising Agencies throw in the faces of their clients. Based on over 15 years of franchised marketing experience and recent Wireless and Internet based experiences with some of the largest brands in the world, we have built marketing communications systems that enable brands to extend, enhance and bulletproof their marketing effort.”

Wayhart’s past achievements include:

·         Leading the marketing effort of three venture backed start-ups and taking one through an Initial Public Offering

·         Spearheading the 25^th Anniversary of the Big Mac the most successful publicity event in McDonald’s history

·         McDonald’s President Award nominee

·         Successfully launching and positioning “The Club” automotive theft device

·         Launching the largest Cadillac Dealer Marketing Group

BrandMill’s offering includes strategic marketing planning and ongoing consulting, acting as a brand’s in-house marketing communications firm or as a complementary marketing consultant, overall marketing communications development, production and media planning/placement and seminars and training workshops. Its current client base includes a Top 50 Advertising Agency, a regional mailing company, a worker’s compensation management specialist and a casual dining restaurant.

About BrandMill
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that delivers actionable integrated marketing solutions and systems.  Unlike a typical Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its global marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

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