BrandMill Answers Call From Sprint 

Marketing network to expand and enhance wireless carrier’s 
public relations effort throughout western Pennsylvania 

PITTSBURGH, May 19, 2003 – BrandMill, a virtual marketing network based in Pittsburgh, PA today announced a new client relationship with Sprint PCS (NYSE: FON, PCS) and is charged with creating and implementing its Public Relations effort in western Pennsylvania. 

“We are excited to be working with a premier brand such as Sprint,” said president Stephen Wayhart. “Years ago, I was proud to be one of the early marketing pioneers at Sprint PCS and today I am ecstatic to be reunited with this wonderful company and its super talented people.” 

BrandMill will provide strategic public relations counsel for Sprint throughout the Pittsburgh region and will work to support, extend and enhance the core clarity message of its wireless network.

About BrandMill 
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that delivers actionable integrated marketing solutions and systems.  Unlike a typical Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its global marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

About Sprint
Sprint is a global communications company serving more than 26 million business and residential customers in over 70 countries. With approximately 72,000 employees worldwide and nearly $27 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state-of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network and an award-winning Tier 1 Internet backbone. Sprint provides local voice and data services in 18 states and operates the largest 100-percent digital, nationwide PCS wireless network in the United States. For more information please visit www.sprint.com.

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