Contact: Stephen Wayhart, BrandMill, LLC – 412.401.0555; stephen.wayhart@brandmill.com 

BrandMill Launches TrueClose Mortgage Origination Software Platform 

Marketing network will help mortgage technology firm launch 
the first paperless mortgage origination platform 

PITTSBURGH, February 4, 2004 – BrandMill, a virtual marketing network based in Pittsburgh, PA today announced a new client relationship with TrueClose a technology provider for the mortgage industry. 

“We are elated that TrueClose has selected BrandMill to bring the first paperless mortgage loan origination platform to market,” said president Stephen Wayhart. “With the refinancing boom appearing to be over, we’re expecting a ton of interest in the TrueClose platform which will help the entire industry save time and money.”   

BrandMill has been retained to craft the initial brand positioning and publicize the launch of the TrueClose paperless mortgage origination platform throughout the United States. 

About BrandMill 
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that delivers actionable integrated marketing solutions and systems.  Unlike a typical full service Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its global marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

About TrueClose 
TrueClose is a technology provider for the mortgage industry offering a proprietary, Web-based platform that helps mortgage professionals better manage their business. Delivered as a service, the TrueClose application suite allows independent value added partners to easily market various loan products, engage customers, manage document flow and underwrite and close transactions with speed and control previously unattainable by traditional mortgage systems. For more information, visit www.trueclose.com.

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