The Message is the Message

Message
Marshall McLuhan
would be laughed at today if he would be so bold as to say his familiar quote, “the medium is the message.” He'd be laughed at because he'd be flat out wrong!

Today, marketers still think too much about the medium – TV, the internet, email, direct mail etc. – but the medium does not matter if the message is strong, powerful, meaningful and true.

It's the message – YOUR MESSAGE – stupid!

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