The New York Times Brand Blowup

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You've got to be kidding me!

The New York Times Company is now selling display advertising on its front page.  I know this step was made to make money.  In fact, hundreds of newspapers are doing the same thing because their ad revenues are crashing.

The marketing times we're living in certainly are cause for alarm, but never a time for panic for you may lose the brand differentiation you've worked so hard to build.

Then, your brand is just like any other brand and you wake up one day and you've become a commodity.

The hard questions the New York Times needs to ask itself is what can we do better, what can we do more differently, what can we better and increase our true "I gotta read the Times" value!


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