Bishop Canevin High School

Most brands usually have the right ingredients to be a thriving enterprise, however over time they have a difficult time elevating their brand due to the lack of strategic planning and thinking, time, interest or professional help. To raise the grade at Bishop Canevin, BrandMill created a brand positioning tag line “inspiring good kids to be great,” a new logo, led a Football Clinic, Golf Outing and grade school basketball tournament to serve as a model for future fundraising efforts and improved the systematic way it communicates to parents, students and alumni with new email marketing methods, newsletters and a blog. The school has steadily increased its Alumni donations and participation in special events and boards. In addition, the improved marketing communications of the school have contributed to year over year record breaking freshman classes.