Bishop Canevin High School

To cost effectively position a private high school with limited funds and a great story to tell and to help drive student enrollment, we designed a step sheet brochure which can be easily updated. This brochure was well received by school administration and more importantly, interested parents of prospective students during Open Houses and other marketing efforts throughout the year.

In addition, to help payoff the school’s “inspiring good kids to be great” positioning statement, drive enrollment and alumni contributions a unique storytelling approach was built into its Alumni newsletters to demonstrate and showcase the inspirational, exciting and progressive things the school’s students, faculty and alumni were doing.