Bishop Canevin High School

Most times, brands have the right ingredients to be a thriving enterprise, however they have a difficult time communicating their unique value proposition due to the lack of time, money, interest or professional help. This is especially true for non-profit brands. To raise the marketing communications grade at Bishop Canevin High School in Pittsburgh, PA, BrandMill improved the systematic way it communicates to parents, students and alumni with new email marketing methods, newsletters and a Blog. In fact, its email marketing communications achieve a consistent average open rate over 45% and click through rates of more than 30% - with recent trends approaching 40%.