Chevrolet will be kicking off a huge celebration in early November for its 100th Anniversary.
And, what many people do not know is Pittsburgh’s unique role in Chevrolet’s history courtesy of the Colussy family.
Check out this story by Teresa Lindeman which we earned for our newest client Colussy Chevrolet on the front page of today’s Pittsburgh Post-Gazette Business Section – Colussy Chevrolet, A Place in Americana.
Chevy Runs Deep In Pittsburgh, PA
Congratulations to brothers Tim and Jon Colussy who now lead the third generation ownership of Colussy Chevrolet in Bridgeville, PA for their well deserved recognition. Chevrolet’s oldest dealership in America is now in its 93rd year of operation since 1918.
It’s true when they say that Chevy runs deep. Chevy runs deep in Pittsburgh, PA and a little deeper in Bridgeville, PA.
P.S.: Here is the first ‘Road We’re On’ video from NYC’s Mother ad agency in preparation for Chevrolet’s 100th anniversary. It’s the first in a series and features Bridgeville, PA and Colussy Chevrolet. Enjoy – it’s excellent.
Congratulations to our super client and all of our super friends at Idlewild & SoakZone for repeating as the ‘Best Children’s Park in the World!’ Here’s the press release we put on the wire earlier today. What a well deserving bunch!
Idlewild & SoakZone Repeats as Best Children’s Park in the World
LIGONIER, PA – September 17, 2011 – Today, at its Golden Ticket ceremony held in Santa Claus, Indiana, Amusement Today Magazine (http://www.amusementtoday.com) recognized Pennsylvania’s Idlewild & SoakZone (http://www.idlewild.com) as the ‘Best Children’s Park in the World’ for the second consecutive year.
“The Golden Tickets are awarded based on a poll of experienced and well-traveled amusement park fans worldwide,” explained Gary Slade, Publisher and Editor-in-Chief of Amusement Today. “Since the inception of the best children’s park category in 2004, Idlewild & SoakZone placed in the top two, and placed first in 2010. It’s a testament to Idlewild & SoakZone’s perseverance in providing a unique family- friendly entertainment value in such a beautiful park setting.”
“This honor means a lot to our dedicated team members, who work hard to provide a fun, family-friendly experience every season. To be recognized as one of the best is fantastic news for our guests and the Laurel Highlands region, who have supported us for over 130 years,” said Park spokesperson Jeff Croushore. “We’re overjoyed to once again be named Best Children’s Park and wish to share this award with all of our fans, both the young and the young at heart.”
For more information about the 2011 survey results, visit: http://www.goldenticketawards.com/
ABOUT AMUSEMENT TODAY’S GOLDEN TICKET AWARDS
Amusement Today is an amusement industry trade publication based in Arlington, Texas. Introduced in 1998, the Golden Tickets are the most prized awards in the industry. Amusement park fans worldwide are asked to rate the top parks in 25 categories. The 2011 international poll was the eighth for children appeal in its 14-year history. For more information, call 817.460.7220 or visit http://www.amusementtoday.com.
ABOUT IDLEWILD & SOAKZONE
Founded in 1878 as a picnic ground along the Ligonier Valley Rail Road, Idlewild & SoakZone (www.idlewild.com) is the oldest amusement park in Pennsylvania and third-oldest in America. Featuring seven theme areas, operations run late-May through Labor Day with “Hallowboo,” a Halloween-themed event, taking place in October. Idlewild is part of the Palace Entertainment family of parks that hosts over 14 million visitors annually at five theme parks, two animal parks, 10 waterparks, and 21 family entertainment centers. For more information, call 724.238.3666 or visit http://www.idlewild.com and http://www.palaceentertainment.com.
Congratulations to a great client and family – the Graf family, owners of the Priory Hospitality Group in Pittsburgh, PA – for being recognized by the U.S. Small Business Administration (SBA) as the Family Owned Business of the Year!
All of us at BrandMill are proud to serve as a marketing partner of the Priory Hospitality Group.
Thanks to all of our great clients, marketing partners and team members for the many blessings you’ve each contributed to BrandMill’s success.
Our office is closed until Monday so all of us can enjoy this special Easter holiday with our families.
We pray that all of you have a blessed holiday weekend with your families too.
Congratulations to our super new client Gateway Analytical in Gibsonia, PA on its public grand opening this week. We’re proud to say we earned some well deserved publicity for the “CSI of Pittsburgh!”
A subsidiary of Pittsburgh’s ChemImage, Gateway Analytical provides advanced analytical testing for the forensics (police, FBI, etc.), materials science and pharma industries, and helps each to speed up their testing and reduce their costs. The company offers services that relay vital information about product quality and investigate regulatory noncompliance issues-all things that are more relevant today and more important than ever before because of America’s growing concern regarding health and safety. Plus, an increase in government regulation over the safety of consumer products will increase the need for testing laboratories such as Gateway Analytical.
Along with the ceremonial ribbon cutting led by PA Congressman Jason Altmire, the grand opening included guided tours of the new 3,000-square foot facility, and brief remarks from industry experts and community leaders, including representatives from PA State Senator Jane Orie’s Office – Ashley Sisca – and from PA House Majority Leader Mike Turzai’s Office, Mike Hritz.
Check out this awesome feature story (and video) for KDKA-TV by Rick Dayton.
Here’s more from the Pittsburgh Tribune Review and the Pine-Richland Patch. More to come.
All of us at BrandMill were proud to part of Gateway Analytical’s special day and it’s history!
Photo: Dr. Ryan Priore, Jim McGlone, PA Congressman Jason Altmire, Dave Exline, Mike Hritz, Ashley Sisca, John Belechak and Dr. Oksana Olkhovyk

Stephen Wayhart, BrandMill, Albert K. Mastantuono, PhD - Chairman of the Board ACS - Greater Pgh. Unit, Leanne Schepner - Corporate Development Director - ACS, Dan Catena - Communications Director, Western PA Region - ACS, Nicole Burke - Corporate Development Specialist - ACS, Stephanie Spezialetti & Carly Neal BrandMill
Last week at a lovely holiday luncheon at LeMont, we were proud to join our friends and marketing partners from the American Cancer Society, Western PA Region who were recognized by the Pittsburgh American Marketing Association as the Marketer of the Year in the Non Profit category for 2010.
We’re proud of BrandMill’s ACS affiliation, leading its Marketing Committee, providing public relations guidance and launching its first Social Media Marketing efforts via Facebook. And, we look forward to continuing to help them in their fight to fund cures for cancer.
It was a great way to end the year and a great follow-up to our recent award.
At a recent volunteer appreciation dinner given by the American Cancer Society’s Greater Pittsburgh Unit, BrandMill was recognized with a special Marketing Program Award.
As part of BrandMill’s commitment to the communities in which it conducts its business, the Pittsburgh based marketing consultancy, provided a pro-bono service to lead and create the American Cancer Society Western Region’s (now East Central Region) Facebook Fan Page.
This is the Region’s first foray into Social Media Marketing and it will help it to more cost effectively promote its programs, services and special events throughout Western Pennsylvania. BrandMill will continue to offer other Social Media Marketing consulting services for the Region.
For several years, BrandMill Managing Partner Stephen Wayhart was a Board member and most recently has been the chairperson for the Unit’s Marketing Committee.
‘m proud to announce that two BrandMill clients, John Graf of the Priory Hospitality Group and Kevin Joyce of The Carlton Restaurant both won two of the three most distinguished awards from the Pennsylvania Restaurant Association.
John won the Wilmer S. Lapp Keystone Award and Kevin won Restaurateur of the Year!
Our Winter White Wedding Campaign for the Pittsburgh’s Grand Hall at the Priory lifted sales an amazing 433% and our new Web site, Blog and email marketing campaigns for The Carlton have driven Web site views nearly 1000% – yes, not a typo – that’s driving one thousand percent Web site page views!
All of us at BrandMill are proud to be partners with these two super brands and gentlemen.
Photo: L-R – Kevin Joyce, Stephen Wayhart, John Graf
For the second consecutive year, a BrandMill marketing campaign has helped a client become a Marketer of the Year recognized by the Pittsburgh American Marketing Association. However, this year’s recognition is extra special because BrandMill client, the Priory Hospitality Group took home first prize honors as Pittsburgh’s Grand Marketer of the Year!
Here’s the full press release from the Pittsburgh American Marketing Association.
FOR IMMEDIATE RELEASE
Media Contact:
Kim Butler – President, Pittsburgh AMA
412.234.0294, kimberly.butler@bnymellon.com
The Priory Hospitality Group Named Grand Marketer of the Year
PITTSBURGH, PA – December 15, 2009 — The Pittsburgh chapter of the American Marketing Association held its 3rd Annual Marketer of the Year Awards ceremony Wednesday, December 10 at LeMont. Bill Flanagan served as Master of Ceremonies. The Priory Hospitality Group was presented with the 2009 Grand Marketer of the Year Award for its Winter White Wedding marketing campaign.
“The Priory Hospitality Group is thrilled to receive the Grand Marketer of the Year award from the Pittsburgh AMA,” said John Graf, co-owner of the Priory Hospitality Group. “It is an unexpected and treasured honor to be recognized among some of the illustrious brands that call Pittsburgh home.
Winners of Pittsburgh’s only results-based marketing competition were recognized in 9 categories for their marketing excellence and effectiveness. The 9 finalists and Marketers of the Year in their respective categories are:
- Art Institutes of Pittsburgh, EDMC, Education
- Benner Commerce Park, Real Estate
- Butler Health System, Medical/Healthcare
- Channellock, Industrial/Manufacturing
- Giant Eagle, Retail
- Pitt Ohio Express, Business/Professional Services
- Priory Hospitality Group, Sports/Entertainment/Travel/Hospitality
- Private Wealth Advisors, Financial Services
- Sauereisen, Construction
Mr. Fred Rogers was honored posthumously at the event as a local and legendary brand and inducted into the Pittsburgh AMA Hall of Fame for his unique and impressive marketing impact throughout western Pennsylvania and the world. Dr. Dean R. Manna, Robert Morris University, was honored with the Distinguished Educator Award.
“The event was a huge success,” said Kim Butler, President of the Pittsburgh AMA. “We are honored to celebrate such phenomenal marketers in the Pittsburgh region and to shine a positive light on the marketing profession.”
About the American Marketing Association and its Pittsburgh Chapter
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit http://www.marketingpower.com.
Founded in 1946, AMA Pittsburgh is celebrating its 64th year as the largest marketing association in the region with more than 300 members and supports an additional 900 professional marketers who utilize AMA services and resources. Its mission is to support the professional growth of these 1,200 marketing executives through a variety of initiatives such as educational seminars and programs, a luncheon speaker series and networking events. For more information visit http://www.amapittsburgh.org.
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Last Thursday night, the Pittsburgh Chapter of the Public Relations Society of America (PRSA) honored the region’s
best public relations campaigns and tactics, as well as its most admired communicators, during the 2009 Renaissance Awards.
Held in the East Club Lounge at Heinz Field, the Renaissance Awards were emceed by Andrew Stockey,
anchor of WTAE-TV Channel 4 Action News. In attendance were some of the country’s leading communications professionals representing global agencies, Fortune 500 corporations, and elite higher education
institutions.
An independent judging panel from the Los Angeles Public Relations Society of America evaluated nominations for more than 40 award categories, such as special events, media relations campaigns, and direct mail pieces. The top entries earned the coveted Renaissance Award, while runners-up received the Award of Merit.
I’m proud to report that the Pittsburgh Public Relations Society of America honored BrandMill with three First Place Renaissance Awards for Best Public Affairs Campaign, Best Press Kit and Best Poster for the Whiskey Rebellion II campaign to “Axe the 10% Drink Tax” in Allegheny County.
These three PRSA Renaissance awards complement BrandMill’s and F.A.C.T.’s (Friends Against Counterproductive Taxation) Marketer of the Year award in the Sports Entertainment Hospitality award (and third runner-up overall for Grand Marketer of the Year) for its Whiskey Rebellion II campaign given by the American Marketing Association of Pittsburgh this past December.
Here is a link to the Pittsburgh PRSA’s press release about the 2009 Renaissance Awards.






