BrandMill is Pumping Iron

Iron-City-ToastIn the 10+ years BrandMill has existed, we’ve been blessed to have worked with some of the most beloved brands in the Pittsburgh region such as Duquesne University, Kennywood Park, Idlewild & SoakZone, the Gateway Clipper Fleet and more!

And now, we’re proud to announce that we’re pumping Iron with the Pittsburgh Brewing Company and Iron City Beer!

Stay tuned for some exciting news that will be flowing from this famous brand!

We’re just getting warmed up!

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Happy New Year

On behalf all of us at BrandMill, I wish you and your family a blessed New Year and offer you this Old Irish toast, ‘May all that you wish for be the least you get and may the best times you’ve ever had be the worst you’ll ever see!

May God bless you and yours.

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Merry Christmas and Happy New Year

Today and every day, all of us at BrandMill wish you and your family and friends the peace and goodwill of this very special Christmas season.

If you’re still looking for a last minute Christmas gift for someone, consider these suggestions from author Oren Arnold:
To your enemy, forgiveness.
To an opponent, tolerance.
To a friend, your heart.
To a customer, service.
To all, charity.
To every child, a good example.
To yourself, respect.

We hope you have a blessed Christmas season and wish you every happiness in the New Year.

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BrandMill Named Email Marketing All Star

It’s always nice to receive recognition, but it’s especially rewarding to earn a true performance award.

That’s why we’re especially thrilled to be a two-time Constant Contact Email Marketing All Star. We earned the award by helping our client brands realize consistently high open rates greater than 25%, significant click through rates, low bounce rates and more.

Click here for our press release and/or click below to read it.

We’re big fans of Social Media Marketing, but feel many brands and marketing firms neglect the power of email marketing. We find that many brands are too quick to move to the next ‘shiny new thing’ without exploiting other effective tools.

Why do we work so hard to improve our email expertise?

Well, with email marketing’s return-on-investment (ROI) of over $40.00+ to $1.00, investing your time and effort improving your email marketing expertise makes all the good business sense in the world!

Make sure you’re maximizing your email marketing investment.  And, if you need a little coaching, give us a call.

Media Contact:
Stephen Wayhart, BrandMill
stephen.wayhart@brandmill.com
412.401.0555

 BrandMill Named One of Constant Contact’s 2011 Email Marketing All Stars

For the second consecutive year, BrandMill is recognized for achieving exemplary marketing results

 PITTSBURGH, PA — APRIL 2, 2012 – For the second consecutive year, Marketing consulting firm BrandMill® (http://www.brandmill.com) has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. BrandMill’s results ranked among the top 10% of Constant Contact’s customer base.

“We’re thrilled to be recognized again by Constant Contact for achieving strong marketing results for our clients,” said BrandMill Managing Partner Stephen Wayhart. “For several years, Constant Contact’s tools have helped us to help our client brands to better manage customer relationships and engagement. And, we look forward to leveraging their resources to more fully develop these relationships in the year ahead.”

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars: frequency of campaigns, events, and surveys; open, bounce, and click-through rates; event registration rates; survey completion rates, se of social media marketing features and use of mailing list sign-up tools.

“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”

ABOUT BRANDMILL
For companies that need to profitably grow revenue and brand loyalty, BrandMill provides a virtual team of marketing experts that deliver actionable integrated marketing solutions and systems.  Unlike a typical Advertising Agency or in–house marketing department with limited personnel and expensive overhead, BrandMill draws from its extensive marketing network to deploy unique teams of specialists for every engagement to satisfy a firm’s key marketing communications needs on time and on budget. For more information visit www.brandmill.com.

ABOUT CONSTANT CONTACT, INC.
Constant Contact
is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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New Website to Help Reunite Ireland

For St. Patrick’s Day, 2012 we launched a new Website for the Irish American Unity Conference. In addition, we revised their logo, launched a Facebook presence and coached them to continue their social media marketing initiatives.

The IAUC is a nationwide, nonpartisan, nonsectarian, chapter-based human rights organization working for justice and peace in Ireland. It’s mission is to bring all Irish, Irish Americans and others together on the basis of their common belief in Justice and Peace in a reunited Ireland. We wish them well in their peaceful endeavors to reunite Ireland. Adh mor ort (good luck to you) IAUC!

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Colussy Chevrolet’s Place in Americana

Chevrolet will be kicking off a huge celebration in early November for its 100th Anniversary.

And, what many people do not know is Pittsburgh’s unique role in Chevrolet’s history courtesy of the Colussy family.

Check out this story by Teresa Lindeman which we earned for our newest client Colussy Chevrolet on the front page of today’s Pittsburgh Post-Gazette Business Section – Colussy Chevrolet, A Place in Americana.

Chevy Runs Deep In Pittsburgh, PA

Congratulations to brothers Tim and Jon Colussy who now lead the third generation ownership of Colussy Chevrolet in Bridgeville, PA for their well deserved recognition. Chevrolet’s oldest dealership in America is now in its 93rd year of operation since 1918.

It’s true when they say that Chevy runs deep. Chevy runs deep in Pittsburgh, PA and a little deeper in Bridgeville, PA.

P.S.: Here is the first Road We’re On’ video from NYC’s Mother ad agency in preparation for Chevrolet’s 100th anniversary.  It’s the first in a series and features Bridgeville, PA and Colussy Chevrolet.  Enjoy – it’s excellent.

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Idlewild & SoakZone Repeats as Best Children’s Park

Congratulations to our super client and all of our super friends at Idlewild & SoakZone for repeating as the ‘Best Children’s Park in the World!’ Here’s the press release we put on the wire earlier today.  What a well deserving bunch!

Idlewild & SoakZone Repeats as Best Children’s Park in the World

LIGONIER, PA – September 17, 2011 – Today, at its Golden Ticket ceremony held in Santa Claus, Indiana, Amusement Today Magazine (http://www.amusementtoday.com) recognized Pennsylvania’s Idlewild & SoakZone (http://www.idlewild.com) as the ‘Best Children’s Park in the World’ for the second consecutive year.

“The Golden Tickets are awarded based on a poll of experienced and well-traveled amusement park fans worldwide,” explained Gary Slade, Publisher and Editor-in-Chief of Amusement Today.  “Since the inception of the best children’s park category in 2004, Idlewild & SoakZone placed in the top two, and placed first in 2010.  It’s a testament to Idlewild & SoakZone’s perseverance in providing a unique family- friendly entertainment value in such a beautiful park setting.”

“This honor means a lot to our dedicated team members, who work hard to provide a fun, family-friendly experience every season.  To be recognized as one of the best is fantastic news for our guests and the Laurel Highlands region, who have supported us for over 130 years,” said Park spokesperson Jeff Croushore.  “We’re overjoyed to once again be named Best Children’s Park and wish to share this award with all of our fans, both the young and the young at heart.”

For more information about the 2011 survey results, visit: http://www.goldenticketawards.com/

ABOUT AMUSEMENT TODAY’S GOLDEN TICKET AWARDS

Amusement Today is an amusement industry trade publication based in Arlington, Texas.  Introduced in 1998, the Golden Tickets are the most prized awards in the industry. Amusement park fans worldwide are asked to rate the top parks in 25 categories. The 2011 international poll was the eighth for children appeal in its 14-year history. For more information, call 817.460.7220 or visit http://www.amusementtoday.com.

ABOUT IDLEWILD & SOAKZONE

Founded in 1878 as a picnic ground along the Ligonier Valley Rail Road, Idlewild & SoakZone (www.idlewild.com) is the oldest amusement park in Pennsylvania and third-oldest in America.  Featuring seven theme areas, operations run late-May through Labor Day with “Hallowboo,” a Halloween-themed event, taking place in October. Idlewild is part of the Palace Entertainment family of parks that hosts over 14 million visitors annually at five theme parks, two animal parks, 10 waterparks, and 21 family entertainment centers. For more information, call 724.238.3666 or visit http://www.idlewild.com and http://www.palaceentertainment.com.

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Priory is SBA family-owned small business of the year

L-R - Priory co-owners Suzanne and John Graf and GM Tim McGlothlin. (Photo/Kelly Thomas)

Congratulations to a great client and family – the Graf family, owners of the Priory Hospitality Group in Pittsburgh, PA – for being recognized by the U.S. Small Business Administration (SBA) as the Family Owned Business of the Year!

See story here.

All of us at BrandMill are proud to serve as a marketing partner of the Priory Hospitality Group.

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Happy Easter

Thanks to all of our great clients, marketing partners and team members for the many blessings you’ve each contributed to BrandMill’s success.

Our office is closed until Monday so all of us can enjoy this special Easter holiday with our families.

We pray that all of you have a blessed holiday weekend with your families too.

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Gateway Analytical – CSI of Pittsburgh

Congratulations to our super new client Gateway Analytical in Gibsonia, PA on its public grand opening this week. We’re proud to say we earned some well deserved publicity for the “CSI of Pittsburgh!”

A subsidiary of Pittsburgh’s ChemImage, Gateway Analytical provides advanced analytical testing for the forensics (police, FBI, etc.), materials science and pharma industries, and helps each to speed up their testing and reduce their costs.   The company offers services that relay vital information about product quality and investigate regulatory noncompliance issues-all things that are more relevant today and more important than ever before because of America’s growing concern regarding health and safety.  Plus, an increase in government regulation over the safety of consumer products will increase the need for testing laboratories such as Gateway Analytical.

Along with the ceremonial ribbon cutting led by PA Congressman Jason Altmire, the grand opening included guided tours of the new 3,000-square foot facility, and brief remarks from industry experts and community leaders, including representatives from PA State Senator Jane Orie’s Office – Ashley Sisca – and from PA House Majority Leader Mike Turzai’s Office, Mike Hritz.

Check out this awesome feature story (and video) for KDKA-TV by Rick Dayton.

Here’s more from the Pittsburgh Tribune Review and the Pine-Richland Patch. More to come.

All of us at BrandMill were proud to part of Gateway Analytical’s special day and it’s history!

Photo: Dr. Ryan Priore, Jim McGlone, PA Congressman Jason Altmire, Dave Exline, Mike Hritz, Ashley Sisca, John Belechak and Dr. Oksana Olkhovyk

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