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Tuesday, September 16th, 2014

Spiderman cleaning windows 300x199 A Great Demo of How to WowIn our client strategy sessions, we always discuss “How to deliver a ‘WOW’” because most brands don’t take the time to think how they can create brand buzz – or, believe they can!

Every brand has a ‘WOW” within them – cost effective ones to be nurtured with thought and care – that will effectively separate themselves from their competitors and carve out a unique branded value proposition, awareness etc.

For example, here’s a ‘WOW’ case study right in our own backyard by a small family owned window cleaning company based in Pittsburgh.

Their idea is a cool and commendable story. The idea was a simple lift of one that a firm executed  in another country.

This simple ‘WOW’ paid off big time too. The brand made a more favorable impression with clients, prospects, employees and for its potential little customers that will last a lifetime. In addition, this ‘WOW’ landed the company and its owners on the front page of Pittsburgh’s major daily papers, 6PM and 11PM TV news and more. Do you have a ‘WOW’ cooking NOW?  If not, why not? You can do it and get people buzzing about your brand!
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Colussy PG Biz Front Page 10.14.11 179x300 Colussy Chevrolets Place in AmericanaChevrolet will be kicking off a huge celebration in early November for its 100th Anniversary.

And, what many people do not know is Pittsburgh’s unique role in Chevrolet’s history courtesy of the Colussy family.

Check out this story by Teresa Lindeman which we earned for our newest client Colussy Chevrolet on the front page of today’s Pittsburgh Post-Gazette Business Section – Colussy Chevrolet, A Place in Americana.

Chevy Runs Deep In Pittsburgh, PA

Congratulations to brothers Tim and Jon Colussy who now lead the third generation ownership of Colussy Chevrolet in Bridgeville, PA for their well deserved recognition. Chevrolet’s oldest dealership in America is now in its 93rd year of operation since 1918.

It’s true when they say that Chevy runs deep. Chevy runs deep in Pittsburgh, PA and a little deeper in Bridgeville, PA.

P.S.: Here is the first Road We’re On’ video from NYC’s Mother ad agency in preparation for Chevrolet’s 100th anniversary.  It’s the first in a series and features Bridgeville, PA and Colussy Chevrolet.  Enjoy – it’s excellent.

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Young Steve Jobs 197x300 Thanks for Making a Dent in Our UniverseOur world lost a great man yesterday – Steve Jobs.

Jobs impacted my life in numerous ways through not only his great innovations and style, but also in his words.

Here’s my top 10 list of Steve Job quotes that have resonated with me over the years.

God bless you Steve and many thanks.  You’ll be missed.

Steve Jobs Top 10 Best Quotes

  1. “We’re here to put a dent in the universe, otherwise why else even be here?”
  2. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
  3. “Innovation distinguishes between a leader and a follower.”
  4. “That’s been one of my mantras – focus and simplicity.  Simple can be harder than complex. You need to work hard to get your thinking clean to make it simple, but it’s worth it in the end because once you get there, you can move mountains.”
  5. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
  6. Remembering that you’re going to die is the best way I know to avoid the trap of thinking you have something to lose.”
  7. “Stay hungry, stay foolish.”
  8. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
  9. “Your time is limited, so don’t waste it living someone elses life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
  10. We don’t get a chance to do that many things and every one should be really excellent because this is our life.”

…And, one more thing!

10+.    “You know a design is good when you want to lick it.” … And, “Design is not what it looks like.  Design is how it works.”

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this end up 195x300 How High is UpTrue nobility is not about being better than anyone else, it’s about being better than you used to be.”

The halfway point of the 2011, was at noon on July 1st, exactly 182 1/2 days left before we ring in 2012.

So how are you doing on your New Year resolutions?

Personally, did you lose the weight you were trying to lose?

Professionally, are you hitting your sales goals?

Have you taken a hard look at your results to date and put a plan in place to finish what you started or are your goals out of whack, meaningless and unimportant?

It’s never too late to late, to improve, to succeed.

You have plenty of time, it’s just that you’re not using it properly and majoring in minor things.

Think (and do) about setting clearer goals for the rest of your year and think about (and do) easier ways to achieve them.

For example, if you’re like me and don’t always have time to go to a gym to workout, do you just give up?

Or, do you find an easier way to accomplish your fitness goals by working out at home using your own body weight, doing pushups, situps, skipping rope etc.?

If you’re not hitting your sales goals, do you know why? Do you know your sales ratios (e.g., how many calls/communiques lead to appointments to contracts)? Is it a simple matter of just making more contacts?

My goals are quite simple and they’re based on improving my own situation and being better than I used to be, not better than someone else.

“IT” should always be about you!

In short, my overarching simple goal is to improve my states of peace, love and happiness and I look at making plans for each many roles as a small business owner, marketing professional, husband, son, brother, uncle, friend, community member and most important ME (spirit, soul, being) and craft simple strategies, objectives and tactics to follow to improve my states of peace, love and happiness.

And, how to I get there?

I work on ‘getting there’ via several ways such as:

  1. Being in the moment and focusing on being fully engaged
  2. Delegating to great people
  3. Working in process improvement (checklists – group similar activities together)
  4. Waking up early (not watching much TV etc.)
  5. Saying ‘no’ to things that don’t help me achieve my goals (like lots of meetings when a phone call would do)

And lots more, because this is a journey!

And, hey I don’t always get there, but my batting average has increased over time with practice.

Focus on your being better than YOU used to be and your happiness because when you’re happy you’ll find that it’s contagious.

Don’t waste your time.

Learn to let go of – and don’t sweat – the minor things and focus on what’s really important to you, to your business etc., and see your happiness soar!

How high is up? As high as YOU want to make it! It’s always been about YOU and no one else.

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