So, we decided to take a few nostalgic minutes and come up with our own list.
Madison Avenue has got nothing on the Mad Men and Women of Pittsburgh.
Here’s our take – #1 – no question:
- Kennywood Park‘s new Raging Rapids with Pittsburgh Steelers Hall of Famer Jack Lambert and broadcaster Myron Cope
- Mr Yuk PSA Commercial by Pittsburgh’s Children’s Hospital in 1971- scared the heck out of kids. Here’s a backgrounder.
- Eat N Park Christmas Tree – sweet
- Joe Said it Would – WTAE-TV Weatherman Joe DiNardo – early 90s – lots of news stations would compete hard with these kinds of commercials featuring broadcast teams and especially weathermen – DiNardo was a Pittsburgh Institution – retired in 1994 – 35 year tenure
- KDKA-AM Radio’s K-TEAM John Cigna Commercials here and here
- Winky’s – two famous lines – “There’s no Winky’s in Wilmerding’ and ‘Winky’s Makes You Happy to Be Hungry’ – my old boss created these – competed with McDonald’s and others – Big Wink was their ‘Big Mac’
- Pittsburgh Pirates Commercial
- Iron City Beer – Olympics - – long version – personal bias – friends Jon Kasunic and Tom Megalis perform and produce
- Iron City Beer – Pump an Iron
- Iron City Beer – You Can’t Keep an Iron Man Down
- IC Light Beer – Gimme the Night Gimme an IC Light – The World’s First Light Beer Ever
Note – Two area hospital commercials I could not find on YouTube were:
- Children’s Hospital –’Be Glad You Have Children’s’ Campaign and,
- UPMC’s, ‘Choose a Hospital as if Your Life Depended on it’
Two great campaigns.
And, here are a few ad campaigns that were not locally produced in Pittsburgh, but have significant Pittsburgh ties:
- McDonald’s Big Mac Commercial – ‘Two All Beef Patties’… – Pittsburgh’s M.J Delligatti is the inventor (I had the honor of working with the man) – see backgrounder.
- Pittsburgh Steelers Mean Joe Greene Coke Commercial
Finally, we tip our hat to home grown Joe Pytka of Braddock, PA who is without a doubt the best television commercial producer EVER!
Memorial Day is a time we’re reminded of the sacrifices of the brave men and women of the United States Armed Forces who have paid the ultimate price to defend our freedom. We pray that they have never died in vain. Today, we honor you our fallen heroes, but every day we thank you for freedom in our lives. May God bless you all and may he grant you eternal rest and peace. You will never be forgotten.
We’ve accepted an invitation to speak at the 15th Annual Entrepreneur’s Growth Conference on Friday, May 10 at Duquesne University. This conference is led by Small Business Development Center at Duquesne.
Our topic is, ‘How to be a Marketing Rock Star!’ Client John Graf, co-owner of the Priory Hospitality Group will join me Stephen Wayhart. Together, we’ll discuss the seven key brand building principles used by Rock legends such as the Beatles, the Rolling Stones and U2.
Hope to see you on Friday, May 10 and always remember to ROCK ON!
Thanks to this great commercial by Dove for reminding us.
Everything you need to know about marketing you learned in Kindergarten via ‘Show and Tell’ Days!