Every year when the Super Bowl rolls around, I’m offended by the ‘professionals’ in my industry who kickoff campaigns at this time. Granted, from a media efficiency standpoint the Super Bowl is a pretty decent investment. On a per-person basis, the cost of a commercial in the big game is virtually the same price as a 30-second primetime weekday commercial throughout the year.
My problem is that the overwhelming majority of commercials fumble when they simply try to shock or make viewers laugh with no regard to motivating them to buy. And, few have ever built market share or earned a significant return on investment.
It’s no wonder at all to me why the C-suite of executives lack respect for the marketing function. Shame on us marketing folk and shame on the ego driven brand executives who approve this rubbish.
Here’s a great interview we scored on KDKA-TVs Pittsburgh Today LIVE Show featuring Idlewild & SoakZone Spokesperson Jeff Croushore talking about their 9th Annual Hallowboo this weekend and every weekend this month (Oct. 5-6, 12-13, 19-20, & 26-27). Operating Hours: Noon – 6:00 PM. (Gates open at 11:30 AM).
It’s the Idlewild you know and love with a FUN, family-oriented, Happy Halloween twist! Enjoy the beautiful fall foliage of Pennsylvania’s Laurel Highlands and the rides and attractions of Olde Idlewild, Jumpin’ Jungle, Hootin’ Holler, Raccoon Lagoon, and Story Book Forest.
We’re proud to say that for 10 seasons of summer fun, we’ve provided marketing communications and public relations services for our good friends at Idlewild & SoakZone - the best amusement park for children in the world per Amusement Today Magazine for four years in a row!
Good luck to all the runners and volunteers at today’s 8th Annual Run Shadyside (5K Run and 1 Mile family Fun Walk) – sponsored by the Shadyside Chamber of Commerce – and benefiting the Boys & Girls Club of Pittsburgh.
We were happy and honored to lead the race publicity efforts and for scoring a television interview for race Co-Chair Lara Bruhn on KDKA-TVs Pittsburgh Today LIVE Show.
The highlight of the celebration was the christening of the Fleet’s newest member – The Three Rivers Queen! Here’s a recent interview of CEO Terry Wirginis on Bill Flanagan’s ‘Our Region’s Business‘ television show.
Enjoy the story of one of Pittsburgh’s most popular, treasured and visionary brands.