If you’re an entrepreneurial led small/medium sized business you should be heading to Duquesne University’s Small Business Development Center’s Entrepreneurial Growth Conference tomorrow, Thursday, June 5.
If you’re going, please connect with me. As a sponsor, BrandMill will have a demo table and I’ll (Steve Wayhart) be moderating a lunch table discussion about, “How to Profitably Build Sales” and leading a discussion about “Shortcuts to Social Media” at 3:30 p.m.
As a Pittsburgh-based marketing consultancy, for the past 10 years we’ve partnered with Constant Contact to provide our clients with the best online marketing products and services available. You may know Constant Contact as the trusted marketing advisor to more than half a million small businesses worldwide.
Every year they recognize top performing users with their annual All Star Awards. we’re proud to announce that out of more than 500,000 Constant Contact users, our email marketing work for a great number of clients has earned us another 2013 All Star Award.
If you’re ready to grow your business with award-winning online marketing services, email Stephen Wayhart today or call him at 412.401.0555.
Effective strategy and flawless execution are inseparable. You cannot have a great strategy without great execution, and in my experience I’m sad to report that brands tend to place more effort and time to developing a strategy and less is given to execution. To avoid failure people must understand what they are responsible for (clear job descriptions with measurable expectations), know the key decision makers, and have access to the information, training and tools they need to complete their tasks. They must practice, practice and then practice some more. And, they must be tested, tested and tested some more. These systems need to be in place.
Take a close look at this amazing video of a nearly 20 person Ferrari team changing a tire in a pitstop. You can be sure that the prep time is longer and that they’ve practiced this effort many, many times to make it flawless.
Each is trained for a specific role and teams take their preparation as seriously as drivers’, managing crewmen’s fitness and diet. They practice hundreds of pitstops until the process is instinctive. Everyone focuses on their own job. In a 2-second pitstop, there is no time to see what everyone else is doing
In the Harvard Business review article, the “Secrets to Successful Execution,” Neilson, Martin and Powers discuss their survey research of more than 26,000 people in 31 companies.
Surprisingly, even in these top companies just two-thirds of their employees agree that important strategic and operational decisions are quickly translated into action. That, is nearly 70% of employees say that their execution efforts are nowhere near flawless.
If you pay as much attention to your execution phase as you do with strategy, I’m sure your profits will rise along with customer satisfaction.
Over the past few years, we’ve experimented with mobile marketing (e.g., text marketing) on a limited basis, but are now ramping up our services big time with not only text marketing, but mobile websites and native mobile apps and other forms of location-based marketing.
We’ll keep you posted with our mobile capabilities as we progress into 2014.
For now, check out our Infographic of the week which highlights the Mobile Marketing Landscape of 2014.