Great Package Design Sells

stop-n-grow designI’m looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, 192 pages, $35) after checking out its reference in Fast Company magazine today and the fact that German agency Jung von Matt’s shopping bag design for Stop n’ Grow (a German product that helps people to stop biting their nails and sucking their thumbs/fingers) made the cut in its list of 12 of the World’s Coolest Packaging Designs, I’m sure it’s a good one.

With the holiday shopping season right around the corner, how many of you are “brown bagging” it?

Even if you don’t compete in the retail sector, can you improve how you package your “Brand You” brand, your Web site, your presentations, proposals, invoices and general emails?

Packaging serves to preserve, protect, promote and it’s even expected to be kind to the environment – does yours?

These days packaging should WOW people too!

In your marketing planning process for 2010, look for inspiring design examples everywhere and work on ways to create WOW designs throughout your organization. I assure you that you’ll separate yourself from common brown baggers.

To get you started, here are several more creative shopping bag designs that are sure to inspire you!

P.S.: Here’s another great idea by JVM to communicate the need for dental insurance in bowling alleys…BRILLIANT! This example proves that a great idea can transcend language differences and still communicate a core message.


Social Media For Good – Charter for Compassion

This effort by the Charter for Compassion is a fantastic demonstration of the strength Social Media and I hope and pray their good work succeeds. What an uplifting example of the power of marketing, of the Internet and of individual concerned people. I love the fact that you can view the video in multiple languages.

To quote their YouTube site, "The Charter brings together the voices of people from all religions. It seeks to remind the world that while all faiths are not the same, they all share the core principle of compassion and the Golden Rule.The Charter will change the tenor of the conversation around religion. It will be a clarion call to the world."

It's an excellent example of social media marketing at its finest and kudos to Director Jesse Dylan and Producers Priscilla Cohen, Theresa "Sparky" Pomeroy!


Brand USA Ranked 7th

I’m sick! We’re #7! Not something you want to have printed on a T-Shirt.

Don’t get me wrong, I love the USA and what we attempt to stand for, but know we are not even close to performing at our full potential.

Certainly we need better leadership, but it all starts with the individual – you, me etc.,

Or, to quote my man Gandhi, "Be the change you wish to see in the world!"

Germany is viewed as the best overall "brand," receiving
the highest ranking of the 50 nations measured.

Here’s the Top 10

1. Germany
2. France
3. United Kingdom
5. Japan
6. Italy
7. United States
8. Switzerland
10. Sweden

This article states that, the index is based on a survey in which respondents from
across 20 major developed and developing countries are asked to rate their
agreement with statements about each nation. The statements cover six
categories: Exports, Governance, Culture, People, Tourism and

"The NBI is a report card for countries, measuring the
world’s perception of each nation as if it were a public brand," explains Simon
Anholt, NBI founder, in a statement. "Within the top 10 most positively
perceived countries, the ranking reveals a strong correlation between a nation’s
overall brand and its economic status."

Familiarity-wise, the U.S. comes out on top: a majority,
(91%) have at least some knowledge of the U.S. in general, which can be a
double-edged sword. For example, in the Governance aspect, which measures a
nation’s responsible behavior in the international arena as well as how well it
governs itself, the U.S. ranks No. 22, "the lowest of all Western democracies,
Zhao says.


Brand image doesn’t change overnight, but you better be working on it day and night!


Brand America

Firework_3Happy 4th of July everyone.

When you look around today, you see a ton of images and activities that add up to Brand America.

As I was thinking about Brand America for today’s post, I came across this Extreme makeover – America’s Image article from Jack Trout one of my marketing heroes.

As always, Jack makes some great points. I love his simple marketing concept for America – the lone superpower which is, "Go to the
world community with a program that offers more benefits, not one with
threats. The strategy is to have President George W. Bush
say to the world that we are shifting from self-vision to a new world
vision simply expressed as: ‘Helping the world to be a safer, freer and
more prosperous place.’ That’s what everyone wants, and we can help
deliver those benefits."

I agree with him and feel that the problem with America is not with its brand, but with its product – it needs to fix its product – make it better – and deliver on its promises.  However, it’s hard to do sometimes because strong brands need consistency and with Presidential terms of office a minimum of only four years, it makes it for tough brand building.