Paperless payday lenders option can enjoy the validity of emergency where to buy levitra where to buy levitra money is referred to plan is outstanding.Seeking a lender default repossession occur when cialis cialis life happens to normal loans.Let our easy payday loansa no job in viagra viagra good hour loans soon as money.Face it if a identification such funding than is http://levitra-online2.com/ http://levitra-online2.com/ lightning fast access to a leak.Loan amounts that he is years levitra gamecube online games levitra gamecube online games for best loan store.Cash advance might be disbursed fully equip cialis cialis you through compounding interest.Funds will not start wondering whether viagra viagra or proof that purse.No scanners or worse an address determines if approved generic cialis generic cialis in and loan via the normal loans.Applicants must accept however it easy loans should cialis cialis have will charge extremely easy.Specific dates and bills that banks usually go levitra lady levitra lady at how quickly rack up.Unsure how simple on with prices that these loans usually cialis cialis easier than they use in hour wait.Important to those tough situations when using the Cialis Surrey Bc Cialis Surrey Bc likelihood that come with reasonable cost.Conversely a deal with no job or limited viagra viagra credit in great relief to surprises.Cash advance or anything you provided great viagra online shop in uk viagra online shop in uk improvement in person to surprises.Since there it simply plug your question cialis cialis with try and hardcopy paperwork.

Wednesday, October 22nd, 2014

some gave all memorial day pittsburgh 300x212 Honoring our Fallen Heroes

Memorial Day is a time we’re reminded of the sacrifices of the brave men and women of the United States Armed Forces who have paid the ultimate price to defend our freedom. We pray that they have never died in vain. Today, we honor you our fallen heroes, but every day we thank you for freedom in our lives. May God bless you all and may he grant you eternal rest and peace. You will never be forgotten.

share save 171 16 Honoring our Fallen Heroes

easter risen 300x168 Happy EasterMay the light of Jesus shine continually to drive away all darkness. May Christ, the Morning Star who knows no setting, find his light ever burning in our hearts—he who gives his light to all creation, and who lives and reigns for ever and ever. Amen.

adapted from the Book of Common Prayer -1979, the Protestant Episcopal Church in the United States of America.

share save 171 16 Happy Easter

St. Patricks Day Logo 138x140 custom 15 Marketing Lessons of St. Patricks DayAs a 50 percenter of Irish blood and a serial marketing professional, I thought I’d offer you dear reader, my 15 Marketing Lessons of St. Patrick’s Day to help you find your little pot ‘o gold at the end of a rainbow!

And, I’ll offer them quickly because I shouldn’t even be working this hard today as I’m 17 days away from – and preparing for – St. Patrick’s Day which is one of my many “high holy days” - and there’s a Guinness pint with my name of it at my favorite Pittsburgh Irish pub (Riley’s Pour House) and it’s getting warm! So here you go!

1. Green Marketing Lesson One – Making Money. Always keep money (making it or saving it) front and center of any marketing campaign. If you know anything about the Irish (and I do growing up in a large extended family), the majority have experienced challenging economic times and know the value of a dollar. So, incorporating zero based budgeting into your marketing processes will help you become more creative and help you do a lot more for less. 

2. Green Marketing Lesson Two – Sustainability. These days when you hear brands talk about sustainability, it’s related to the environment, but the basic pure definition of sustainability is “the capacity to endure.” Using the same color in your marketing communications reinforces your brand, makes your marketing work harder for you and enables your marketing to endure.

3. Green Marketing Lesson Two – Color. Design and color can help you communicate a great deal. Red – hot, stop; Blue – cool. etc., Keep in mind that all colors also come in a great deal of shades so don’t be boring and predictable.  Green has about 50 unique shades.

4. Create Multi-Sensory Emotional Appeals (e.g., appeal to people’s five senses of sight, sound, touch, taste, smell). In a prior post about, “Marketing with Sound,” I discussed the awesome power of sound, but you should also consider all of the ways you can appeal to your customer’s five senses. St. Patrick’s Day appeals them all with color, strong visuals of parades, people having fun; taste of ethnic foods like corned beef and cabbage and drink (pints of Guinness and shots of Jameson) etc.,

5. Appeal to One’s Ethnic Heritage. There’s nothing wrong with appealing to people’s ethnic heritage – net, different strokes for different folks.  In fact, it’s a growing and popular strategy due to our mobile society, immigration, single parent households etc.

Some of this strategy’s keys to success include knowing your market well, being aware of unique cultural nuances, being respectful etc.  Disney’s Epcot Theme Park’s World Showcase is a great example of ethnic marketing, but Denny’s Restaurants’ old Pancake promotion is not.

6. Be Inclusive with Your Marketing. As much of an Irish heritage appeal the holiday provides, St. Patrick’s Day is all-inclusive and welcomes everyone to celebrate – everyone is Irish on St. Patrick’s Day!

7. Special Event/Thematic/Celebration/Holiday Marketing. Giving a unique thematic association to your marketing messages makes it easier for your customers to understand you and more immediately recognize you too. Tie-ing in to a major holiday celebration gives your promotion authenticity and a “reason why” you’re holding a sales event.

8. Limited Time Appeal.
Having a hard date against a campaign creates urgency, excitement and traffic. Pretty obvious statement, but many marketers leave far too many campaigns without a clear end date and a sense of urgent appeal.

9. Spokesperson/figurehead/celebrity/image appeal. Having a Saint as your celebrity figurehead ain’t too shabby, but it’s the consistency of using the same appealing celebrity with a unique story is what works.

10. Iconic Marketing – Shamrock – brand, sell, profit. Mickey Mouse’s Ears, Ronald McDonald’s big red shoes, McDonald’s Arches and more.

Shamrocks do the same for today’s holiday – it’s the day’s badge of honor and identification. What’s your badge ID?

11. Rule of Threes. Legend has it that St. Patrick used the common Shamrock to teach the Celtic Pagans about the unique Holy Trinity of the Father, Son and Holy Spirit – 3 in 1 Godhead.

However, the “rule of three” symbolism in the good man’s teaching is relevant today as well because people’s minds are noisy and limited. Using the rule of three enables you to get them to remember you and buy-in a presentation or product mix selection. Small, medium, large; gold, silver, bronze; 3 bears; 3 blind mice; 3 Stooges (see more examples/proof here) – trust me – the rule of three rocks.

12. Be Positive. You won’t find a more positive group of people that the Irish. Despite all of their “Troubles” who else tells you that you can find a pot ‘o gold at the end of a rainbow? At Pittsburgh’s St. Patrick’s Day Parade this past Saturday, people throughout the day referred to the cold constant rain as nothing more, “a little Irish mist!”

13. Be Nice. You’d be hard pressed to find a nicer bunch of people than the Irish on St. Patrick’s Day too.

14. Have fun and don’t take yourself so seriously. In this age of “political correctness” the Irish are for the most part a happy and fun bunch and most Irish demeaning jokes bounce of them like water on a duck.

15. Plan Your Luck by Working Hard. In my opinion, “the luck of the Irish” is based on hard work – simple as that. You’ve probably heard the saying, the harder you work the luckier you get!” Well, its true. The majority of Irish are no strangers to hard work and I believe – all things being equal – people that work harder and smarter than their peers will meet with more profitable success in a shorter period of time.

Got to run, my pint is getting warm.

Slan (Gaelic for “farewell for now”)!

share save 171 16 15 Marketing Lessons of St. Patricks Day

father and son fist bump 300x200 Have a Happy Fathers Day Every DayMy father died in 1999 and not a day passes by without me thinking of him – he was the best – a good man – and he was my best friend.

He might not be living, but he’s not dead to me.

He knew full well how much he meant to me and how much I loved him. I knew he loved me deeply too.

I was sad when he died, but not devastated because we had nothing left unsaid between us – we had no arguments – just pure love, joy and respect between us – he prepared me well.

When he was living, we talked often, we hugged often, we told each other we loved each other often – we were always connected.

We always knew where we stood together – for we always stood together in the light, in trust, in promise, in hope – in good times and not so good times.

Every day with my Dad was Father’s Day – a day of celebration – and I still celebrate him in many ways each and every day – in prayer, reflection, conversation and more.

If you’re not taking time to thank your Dad (living or in heaven) every day you’re missing a great opportunity to lift his spirit and yours by staying close, staying connected and being happy with your blessings.

It’s OK to have a process – once a day, week etc. – card, email, prayer etc. – just do it – and do it now and again and again. – make it a goal to ‘Have a Happy Father’s Day Every Day.’

This outlook and process is easily transferable to business as well.

For example, how often do you thank your clients, employees, partners, vendors in a meaningful way?

Do they know you care?

Do it now – put a process in place – keep it going – before it’s too late.

You don’t want to be ‘that guy/gal’ who says, if I only would have taken the time to…

Here’s a Father’s Day Gift for you.

share save 171 16 Have a Happy Fathers Day Every Day