Marketing Rock Star Archives - Page 4 of 5 - BrandMill

15 Branding Lessons from the Salvation Army

You may complain every so often about the number of competitors you face, [...]

By Stephen Wayhart|2009-12-13T16:59:57+00:00December 13th, 2009|Brand Leadership, Branding, Cause Marketing, Excellence, Featured, Holiday Marketing, Improve the World, Leadership, Marketing Rock Star, Non Profit Marketing, Religion, Social Media, Web 2.0|Comments Off

Why Southwest Airlines Rocks

Sometimes I think marketing is a pretty easy business. Do right by your [...]

By Stephen Wayhart|2009-12-02T08:33:31+00:00December 2nd, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Loyalty, Customer Satisfaction, Customer Service Experience, Excellence, Experiential Marketing, Featured, Free Stuff, Innovation, Leadership, Marketing Execution, Marketing Rock Star, Pricing, Product Marketing, Promotions, ROMI, Sales, Strategy, Word of Mouth Buzz|4 Comments

Don't Serve Pepsi-Cola

I never quite left the restaurant marketing industry, but over the past few [...]

By Stephen Wayhart|2009-11-10T18:05:20+00:00November 10th, 2009|Advertising, Brand Leadership, Branding, Consumer Marketing, Customer Satisfaction, Customer Service Experience, Entrepreneurship, Excellence, Experiential Marketing, Featured, Food and Drink, Innovation, Leadership, Marketing, Marketing Execution, Marketing Rock Star, New Product Marketing, Premium Brands, Product Marketing, Restaurants/Hospitality, Retail Marketing, Sales, Sampling, Strategy, Word of Mouth Buzz|Comments Off

Great Package Design Sells

I'm looking forward to reading New Packaging Design by Janice Kirkpatrick (Laurence King, [...]

By Stephen Wayhart|2009-11-03T10:32:22+00:00November 3rd, 2009|Advertising, B2B Marketing, Brand Leadership, Branding, Consumer Marketing, Design, Excellence, Experiential Marketing, Featured, Food and Drink, Global/International Marketing, Green Marketing, Holiday Marketing, Leadership, Marketing, Marketing Execution, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Restaurants/Hospitality, Retail Marketing, Word of Mouth Buzz|Comments Off

Be a Marketing Giant Slayer

Michelangelo was a painter, sculptor and a poet - a Renaissance Marketing Rock [...]

By Stephen Wayhart|2009-10-25T04:41:17+00:00October 25th, 2009|Advertising, Brand Leadership, Branding, Excellence, Featured, Leadership, Marketing Rock Star, New Product Marketing, Restaurants/Hospitality, Strategy|Comments Off

Be in a Class by Yourself

My father taught me a lot of things about life and a lot [...]

By Stephen Wayhart|2009-10-17T12:18:24+00:00October 17th, 2009|Brand Leadership, Branding, Excellence, Featured, Leadership, Marketing Rock Star, Premium Brands, Strategy|Comments Off

Character is a Killer App

The more I study social media marketing, the more I'm convinced that Brands [...]

By smwayhart|2009-05-12T06:16:00+00:00May 12th, 2009|Brand Leadership, Branding, Featured, Marketing Rock Star, Social Media, Strategy, Web 2.0|Comments Off

Show And Tell Marketing

Life's a Pitch and Then You Buy!I enjoyed reading this article in the [...]

By Steve Wayhart|2009-04-08T06:42:00+00:00April 8th, 2009|Branding, Consumer Marketing, Direct Marketing, Entrepreneurship, Experiential Marketing, Marketing Rock Star, Merchandising, New Product Marketing, Product Marketing, Promotions, Sales, Sampling, Strategy, Test Marketing|Comments Off

Are Your Fans Like Steelers Fans

On Monday Night Football, Hank Williams has sung about rabid Steelers fans for [...]

By Steve Wayhart|2009-02-01T09:19:16+00:00February 1st, 2009|Brand Leadership, Branding, Customer Loyalty, Marketing Rock Star, Product Marketing, Sports Marketing, Strategy|Comments Off

BrandMill Wins 3 Pittsburgh PRSA Renaissance Awards

Last Thursday night, the Pittsburgh Chapter of the Public Relations Society of America [...]

By Steve Wayhart|2009-01-26T06:30:00+00:00January 26th, 2009|Announcements, Awards, Brand Leadership, Current Affairs, Food and Drink, Leadership, Marketing, Marketing Rock Star, Non Profit Marketing, Political Marketing, Public Relations, Restaurants/Hospitality, Word of Mouth Buzz|1 Comment

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