I’m a big fan of Erik Qualman and his Social Media Blog Socialnomics.

He’s helped me and my clients a ton. He’s a smart guy – so smart that being a James Bond fan, I think I’ll call him “Q.”

Q’s Socialnomics the book is a great read too.

And, his outstanding Social Media Revolution video which hit YouTube last year generated about 2 million views.

If you haven’t seen SMR 1 don’t worry, check out Q’s new Social Media Revolution 2 video below which launched a few weeks ago and has been updated with more fascinating facts.

Next time someone tells you that Social Media is a fad, send them a link to Q’s video!

P.S.: The facts blaze by, so if you’re interested in Q’s key facts in text, click here.

For anyone looking for a new job (pay attention college grads) or trying to get that next big sale and running into a roadblock because you can’t get the attention of a key decision maker, check out this brilliant job search strategy by copywriter Alec Brownstein.

1. Brownstein used Google AdWords to target Ad Agency Creative Directors on Madison Avenue in New York
2. He bet 15 cents per click that these Creatives were no different than the rest of  us self absorbed people who Google ourselves
3. What the CD’s saw when they Googled themselves was a personal ad from Brownstein – BRILLIANT!
4. Young & Rubicam offered him a job!

Note: Brownstein’s Google Job Experiment YouTube video has been viewed over 500,000 times!  Rock on Alec!

NERD ALERT!

This chart shows that nearly 30% of U.S. consumers use their cell phones and/or computers at the same time they watch TV.

And, I have to say that I’m guilty on all three counts and possibly four, because I can hold a conversation at the same time – at least I think so – but, don’t ask my wife!

The integration of marketing messages across platforms is becoming more critical by the minute – as well as the ability for Brand’s to create clear, easy to understand and remarkably meaningful communications.

Keep this chart in mind the next time you try to pack 60 seconds of vanilla milkshake copy into a 30 second television commercial!

Source: Experian Simmons DataStream 4.13.10

Typically, in times of crisis, most brands fail in their communications before the crisis explodes not during or after it happens. Then, long after the explosive facts are out, whatever a brand does to quell the unfortunate act never seems to be quite enough.

And today, in this ever changing and rapidly growing Social Media Marketing environment we all live in you can get yourself into a whole bunch of trouble.

Two cases in point…Tiger Woods and Toyota.

On Tiger Woods’ Web site, you’d think nothing’s wrong with his brand.

You can read all about Brand Tiger’s accomplishments and of course buy a ton of stuff. On Facebook, you can also buy Tiger’s Stuff, but 1.3 million fans can’t communicate via Facebook anymore. Well they can (sort of) to posts back in November, but Tiger has not responded. Plus all I can see are positive notes of support.  Is Brand Tiger jsut keeping the good and editing out the bad?

Tiger’s been “off the Facebook air” since November 6, 2009. In fact, when you click through to Facebook at times there are no comments since. Tiger is supposedly hiding out in a sex rehab bunker..I mean clinic…so why no more news? An apology? A simple update?

Now Toyota is underway with its largest recall ever and has looked foolish and disorganized in its scrambled up mess of communications. Sure they’ve been “backpeddling” (no pun inteneded) off and online and its certainly not easy while battling legal, economic and staff issues, but tough, they’re a big boy company.

But, you’d think Toyota like Tiger would know better.

Toyota only has about 77,000 Facebook fans and you’d think they’d have a ton more than Ford (79,000), Chevrolet (65,000) and Subaru (31,000 – would have thought they’d have a lot more) and other but they don’t. Heck, Harley-Davidson Motor Company has an amazing 467,000 Facebook fans.

Both Brand Tiger and Brand Toyota Web sites all talk about how great their brands are with no or little regard to their misgivings and what they’re doing to fix things.

Why was it so hard for both brands to fess up early and often – not to mention…don’t do bad things in the first place!

So much about crisis management is learned by all of us at a young age – well, hopefully its taught to us by good, caring parents – such as:

• Be good
• Don’t lie
• If you do something bad (we all do), own up to it immediately in person, apologize and say you’re sorry and promise to make things (and do them) better and promise to not repeat your behavior

When you were a kid, wasn’t your punishment greater and more harsh when you put off owing up to it?

In these ever changing times of social media marketing, it’s more important than ever to have a crisis management plan, because something bad will happen to your Brand – it’s not a matter of if, it’s when.

Here are a few crisis management rules to follow:

1. You never make friends in crisis, so build your friendship databases and trust bank deposits NOW
2. Create and continue to work on extensive, ongoing social media outreach efforts
3. If/when something happens bad to Brand You (Company), come clean, be visible and approachable and meet things head-on.
4. Tough times never last, but tough people do. To that point, when times get tough you need to reach out to you loyal fans, customers, employees, vendors etc., but you need to create that fan base and it doesn’t happen overnight
5. The best PR campaign and highest paid strategists can’t prevent all of the mudslinging and brand damage – preventive maintenance is key

Take a lesson from David Letterman’s confession here. Brilliant!

As a wise man once said to me, “That fish wouldn’t be on the wall, if it didn’t open it’s mouth!”

In an earlier post, I reported that it was great to see the Gen Y kids driving the tremendous outpouring of financial support for Haiti relief via texting.

I’m happy to report that the American Red Cross “Text ‘Haiti’ to 90999″ campaign has raised $24 million to date. See the DMNews story here.

Think about this campaign for a moment. It has achieved some amazing accomplishments – in a short period of time – since this devastating earthquake hit Haiti just last week on January 12th:

• $24 million has been raised via $10 individual donations to help the Haitian people – 1/5th of the amount the American Red Cross has raised to date – breaking all records by a huge  margin.  Reference note: After Hurricane Katrina – a mere 4.5 years ago – the ARC only received $120,000 via texting – and Katrina occurred on American soil!
• The ARC has built a valuable mobile text database for future marketing communications and financial appeal efforts
• The ARC’s core donor base skews older and texting gave the Gen Y folks an easy, quick and convenient channel to offer their support (marketing lesson – treat different people differently)
• The campaign execution of  the ARC and its mobile firm partner mGive was flawless – amazing too – considering the fact that they started to work on the texting campaign the evening of the earthquake
• The viral goodwill spread of the “Text ‘HAITI’ to 90999″ campaign in Social Media channels such as YouTube, Facebook and Twitter (100K tweets/retweets)

If you think young people these days are inconsiderate, selfish, concerned with only themselves and wear their “pants on the ground“…think again.

Soon after the devastating Haiti earthquake hit, @RedCross tweeted: “You can text “HAITI” to 90999 to donate $10 to Red Cross relief efforts in #haiti.”

Kudos to the Red Cross marketing folks for being prepared (excellent online disaster newsroom) and recognizing the fundraising opportunity available to them in this terrible time of crisis.

And, much more kudos to the kids that drove this “texting bus” because they’re the ones credited with leading this Red Cross effort which has raised over $10 million for the cause since this record breaking mobile fundraiser was launched last Tuesday.

This is a great example of using technology to build rather than destroy.

Watch text marketing grow from this effort and put in on your list of things to test for your business too!

P.S.: Here is a list of 8 ways you can help Haiti by texting:

1. Text HAITI to 90999 to donate $10 to the American Red Cross
2. Text HAITI to 25383 to donate $5 to International Rescue Committee
3. Text HAITI to 45678 to donate $5 to the Salvation Army in Canada
4. Text HAITI to 20222 to donate $10 through the Clinton Foundation
5. Text HAITI to 864833 to donate $5 to The United Way
6. Text CERF to 90999 to donate $5 to The United Nations Foundation
7. Text DISASTER to 90999 to donate $10 to Compassion International
8. Text RELIEF to 30644 (to connect with Catholic Relief Services who will instruct you how to donate money with your credit card)

…the 9th way to help is to pray.

You may complain every so often about the number of competitors you face, but consider yourself lucky you don’t work in the competitive nonprofit world. I know, with this economy, you sometimes feel you are a nonprofit…but that’s beside the point.

There are over 1,000,000 charities throughout the U.S. – some great and some not so great – and the Salvation Army is one brand that is head and shoulders above the bunch. It was recently ranked as the second strongest non profit power brand behind the YMCA.

The late great father and guru of modern day management Peter Drucker called the Salvation Army the most effective organization in the world.

The Salvation Army doesn’t have a brand problem, you see a Red Kettle and you know where the money is going. Due to the today’s economy, donations are down (as they are with most all non profits) and requests for services such as food and shelter are up.

However, with the expected downturn in end of the year donations, which are often a critical source of revenue for nonprofits, keep your eye on the Salvation Army because these folks rock in what they do and how they do it.

And, here are 15 reasons why the Salvation Army brand is so successful (and a few things Marketers can learn from them in terms of building a quality brand).

1. They do remarkable things – they rebuild and save lives
2. They have integrity – and their mission is a faith-based calling.
3. They’re authentic, honest, sincere, consistent, reliable and transparent
4. They have a consistent brand image served with key brand icons such as their Red Shield logo and Red Kettle (you see a Red Kettle you know where the money is going).
5. They have a great story and tell it over and over again wonderfully well (read Red Kettle Story here).
6. They know what they stand for and who they are (read 11 Articles of Faith) and read their 12 Position Statements here about abortion, alcohol and drugs, economic justice, euthanasia, gambling, homosexuality, human equality, human trafficking, marriage, pornography, religious persecution and suicide. Now, you may not agree with all of their positions, but you cannot argue that they do not know who they are and what they stand for…do you?
7. They’re a proven brand that’s been accountable for over 130 years which has made it one of the world’s largest and most trusted providers of social services
8. Most of their work is done without beating their own chests – their word of mouth buzz is delivered by the grateful people they serve
9. They’re transparent with their fundraising (83 cents of every dollar goes directly to providing services). The Army’s administrative costs are not charged against funds donated.
10. They get results
11. They’re typically the quickest responders to people in need (see Wall Street Journal article – Advantage: God – Why the Salvation Army beats the Red Cross – about the differences in their respective responses during September 11, 2001).
12. They generate multiple streams of revenue via many online and offline methods (e.g., Classic, Virtual and Mobile – Red Kettle Campaign in retail and heavily trafficked areas and online Virtual Red  Kettle Campaigns).
13. Their flat decentralized organizational model (e.g., each U.S. region typically controls its own e-mail campaigns) includes Salvation Army officers, staffers, lay people, volunteers and other committed fans. According to this USA Today article from a few years back, it coordinates nearly 4,000 officers, 113,000 soldiers, 420,000 members, 60,000 employees and 3.5 million volunteers. FYI by contrast, Wal-Mart, the largest private employer, has 2.1 million associates.
14. They have a rabid fan base of marketing partners and such as JCPenney (see online Angel Giving Tree program), Target and Wal-Mart.
15. As their donor base has been getting older, they’ve worked hard to be more modern and relevant and have ventured more heavily into Web 2.0 Marketing with Facebook (500+ groups), Twitter, iPhone apps, online banner ads on AOL, CNN, Fox News, MSNBC and Yahoo. They try to be everywhere their fans are – especially younger fans – and are into newer edgier tactics such as magic and stunts.

If you’re still looking for that perfect Christmas Gift to give, consider giving to the Salvation Army.

Merry Christmas and have a great New Marketing Year!

P.S.: Here’s an inspirational interview on the management philosophy of the Salvation Army’s National Commander Israel Gaither. He’s a heck of a guy – and why not – he’s from Pittsburgh!

Throughout the year, I’ve been using WordPress more and more to build a variety of Web sites and have been super impressed with it.

Not only is WordPress easy to use for non-programmers, but it is so search engine friendly that my clients have easily realized double and triple digit increases in Web traffic.

I’m always on the lookout for new Web technologies and in the world of Content Management Systems, I just researched WordPress a bit more to see if it was too good to be true because there are so many out there (see list here).

My concerns were put to rest after I caught this video of Matt Cutts who works for the Search Quality group in Google, specializing in search engine optimization issues.

“Straight From Google: What You Need To Know”
WordCamp San Francisco – May 30, 2009, by Matt Cutts

In this video (see about 3:10 minutes in), Matt states that if you want to do better in Google, “WordPress automatically solves a ton of SEO issues.” and that it is such a fantastic piece of software that, “WordPress takes care of 80-90% of your Search Engine Optimization mechanics.”

Matt’s word is good enough for me and I encourage you to watch this video for additional SEO tips. I’ve been a big Google fan since its birth and it’s quality people like Matt Cutts that keep me loyal.

Check out Matt Cutts’ Gadgets, Google, and SEO Blog too – good stuff.

The MarketingSherpa (BIG FAN) chart above, shows one view of how email is used to share information – an activity central to social media sites. You can see how dominant Email still is when it comes to information sharing!

When you look at all forms of media over the past 50-100 years, you’ll see what Marketing Sherpa sees and that is, “a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated entirely. More commonly, their uses become more refined.”

I agree.  How do I know? Well, I’m 47 years old, I’m a Marketer (traditional and Social Media too) and I still enjoy my reading my newspaper in the morning and I love to listen to Mike & Mike on ESPN radio in the morning.

That’s right. I still read newspapers and listen to the radio and watch TV…don’t you?

P.S.: I use Twitter for writing telegrams – R.I.P Western Union.

For the past few years, our clients have continued to embrace email marketing and have gotten pretty sophisticated using it by adding video, sub-segmentation strategies, editorial calendars and much more.

Because of the affordability and relative ease of use of email service technologies, I’m sure you’ve witnessed how much more “stuff” you get pounded with from familiar and unfamiliar brands.

And, it’s amazing to me how marketers who care for their brands so well in traditional media slap just about any old copy and creative into an email and batch and blast it! Many SMEs and large brand emails alike take on the look of a “ransom note” with multiple fonts and typefaces too.

It’s sinful for brands to be lazy marketers with email marketing when it is one of the easiest (if not the easiest) channels to target the right message at the right time to the right audience.

As this chart points out, we – YOU – can all improve our email marketing through better list segmentation, using relevant copy and by deploying campaigns in a rhythmic cycle from a respected, familiar person/firm.