Who’s Driving Customer Loyalty

Who’s Got The Most Loyal Customers?

In the automotive category:

1 Toyota

2 Mercedes/BMW (tie)

3 Honda

4 Nissan

5 Saab

6 Chevrolet

7 Jeep

8 Volkswagen

9 Hyundai

10 Chrysler/Volvo* (tie)

11 Ford

12 Kia

13 General Motors

* First time on list

Source: Brand Keys Customer Loyalty Engagement Index

P.S.: For U.S. cars, I wonder how much loyalty was actually "extortion" resulting from incentives.  Only Chevy cracked the Top 10.

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