Closed-loop Marketing Rocks

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An Aberdeen Group study found that enterprises with best-in-class closed-loop marketing achieved:

  • 36% average increase in year-over-year revenue
  • 21% average lift in year-over-year conversion rates
  • 26% average increase in year-over-year marketing ROI

End-to-end, cradle-to-grave marketing is a key process driven strategy to bake into your brand executions.

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