According to new research from a MarketingSherpa email marketing study, "Almost one-third of responding organizations view email as a strategic
tool; they invest enough to ‘stay on top of the medium."
The rest seem to just be keeping pace instead of exploiting this "killer app."
After your initial investment of technology, training and people, you can benefit immensely from email marketing without spending a lot more money or time and drive your reach and marketing efficiencies.
So, just do it!