People are so inundated with commercial marketing messages these days, that relevance has become ever so much more important as this chart from MarketingSherpa points out.

RELEVANCE SHERPA chartofweek-03-17-09-lp

Before you take on the next latest and greatest online marketing strategy, tool or tactic, step back into your email marketing efforts to make sure you’re sub-segmenting well and that your key messages are relevant to your audiences. If you don’t, you’re simply wasting time and money and encouraging people to unsubscribe from your email lists.