The MarketingSherpa (BIG FAN) chart above, shows one view of how email is used to share information – an activity central to social media sites. You can see how dominant Email still is when it comes to information sharing!
When you look at all forms of media over the past 50-100 years, you’ll see what Marketing Sherpa sees and that is, “a pattern of aggregation and adoption rather than replacement. Some media suffer in the exchange, but none are eliminated entirely. More commonly, their uses become more refined.”
I agree. How do I know? Well, I’m 47 years old, I’m a Marketer (traditional and Social Media too) and I still enjoy my reading my newspaper in the morning and I love to listen to Mike & Mike on ESPN radio in the morning.
That’s right. I still read newspapers and listen to the radio and watch TV…don’t you?
P.S.: I use Twitter for writing telegrams – R.I.P Western Union.