Brand Building In a New York Minute

I’ve posted in the past about how important speed is to your business success and it’s never been more true in this always on 24/7 world we live in.

To see real speed up close and personal, visit New York City as I did last week. The Big Apple has a unique pace all its own and you sense it as soon your plane touches down at JFK.

On my flight, I read where the Empire State Building will mark its 80th anniversary in April, 2011. The 1453-foot, 102 floor icon – the world’s tallest skyscraper for 40 years – was an engineering miracle when it opened for business in April, 1931 and still rocks on today.

For a lesson in speed, check out the ESB story and you’ll discover that the building frame rose more than a story every day and no building like it has matched that rate of ascent to date. General contractors Starrett Brothers and Eken, the best skyline builders of the day, built the ESB in a record 11 months and it was a marvel of modern engineering – a 1453-foot, 103-story testament to the ingenuity of man. Again, this was 80 years ago!

The contractors, SB&E started with nothing but courage, determination, expertise and vision. They had no existing equipment or materials that would be match this huge never been done before task. Their success was achieved through pure will, insight, creative logistics and a super skilled and well managed labor force.

To build a better business in 2011, think of ways to improve the speed of your business and when you think you can’t go any faster think of the Empire State Building!

For a fascinating book to pump you up fast read Building the Empire State.

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