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Monday, July 28th, 2014

Show and Tell More to Sell More

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ItalyGelato31 300x179 Show and Tell More to Sell MoreJust got back in town to Pittsburgh, from two glorious weeks throughout Italy and Switzerland.

Ugh!  What a state of depression I’ve been in since! Can’t wait to go back!

We saw some amazing, breathtaking sights such as the Sistine Chapel, The David (I’m a big Michelangelo fan), The Vatican, Pompeii , the Amalfi Coast, Capri, and much more.

However, one man/woman made creation that simply took my breath away as a marketer was the Gelateria (gelato) stands and stores throughout the various Italian cities we visited. They seemed to be on every street corner!

And, what a merchandiser’s dream of flawless execution.

Believe me, even if you were a severe lactose intolerant individual, you’d cave in to any one of these Italian gelato taste bud blowing experiences.

You would not be able to resist it!

ItalyGelato2 300x179 Show and Tell More to Sell More

 

 

 

 

 

 

As these pictures show, the merchandising of these Italian Gelateria’s are without peer. And, the taste delivers on the merchandising promise.

ItalyGelato4 300x179 Show and Tell More to Sell More

 

 

 

 

 

 

My question then is, “What are you doing with your merchandising to create a brand experience such as these Gelaterias?”

P.S.: For a great tour guide for Italy, the Holy Land and more, check out Fr. Anthony Nachef’s Proximo Travel. And, tell him Steve Wayhart sent you!

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