Square Watermelon Marketing Innovation

I suppose with all the beautiful newness and growth that Spring brings, I find myself more inspired and looking for ways to help my clients breakthrough  with innovative new ways of doing things.

Spring never fails me.

I truly work on being innovative and constantly look for inspiration inside and outside of my industry.

And, it’s always awe inspiring to me to see common things done in an uncommon way.

How about square watermelons?

As you know, a round watermelon can take up a lot of space in your refrigerator and the usually round fruit often sits awkwardly on refrigerator shelves.

Innovative Japanese farmers have forced their watermelons to grow into a square shape.

They do it by inserting the melons into square, tempered glass cases while the fruit is still growing on the vine.

Here’s a picture of the packaging.

And, here’s one way Mr. Clean uses Crosswalk lines for advertising/product placement:

And, here’s another use by a local office supply store:

If you’re inspired to become more innovative – anyone can learn to be more innovative – try using Ideo’s method cards and/or reading: The Ten Faces of Innovation: Ideo’s Strategies for Beating the Devil’s Advocate & Driving Creativity Throughout Your Organization. And, read a few of Roger Von Oech’s books too. Roger and I go back a long way – he’s been giving me whacks on the side of my head for many years..

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