What’s in it for your customer

Carrot-n-stick Face it. You are a selfish, self-centered son-of-a-gun. And, so is your customer.

The majority of your thoughts every day surround you and are about you.

Thoughts like, “What’s in it for me (WIIFM)?”  And, “How can I benefit from purchasing Brand X?”

You’re consumed by the very thought of YOU!

Realize that you’re human and so are your customers – they’re not numbers.

To really succeed in business today, Brands more than ever need to do less chest-pumping and more customer humping.

Yes, use Social Media tools to connect and create a dialogue with your customer to find out how you can best serve her, but every now and then, put down your mouse and use your ears to really listen.

I’m sure you have a marketing system that pumps, but do you have one that humps?

That is, do you have a customer lisenting-based marketing system that leads to actions that help answer your customer’s WIIFM questions?

You better…do you hear me?

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