Idlewild Park

To increase the favorable awareness of the third oldest amusement park in America, BrandMill capitalized on the Idlewild Park’s unique selling proposition of free picnicking and created a press kit around a simple picnic basket which featured inexpensive premiums to highlight the Park’s seven themed areas of fun. Press materials highlighted the 50th Anniversary if its famous low tech Story Book Forest and capitalized on its unique award designation as the second best kids park in the world. This spot on strategy earned a record breaking publicity for the Park via a coast to coast Associated Press story as well as significant coverage in regional media.