The Italian Oven Restaurant

Based upon sales and product mix information, restaurant menu readership studies and competitive research, we created a new menu for this Italian dining chain which increased speed of service, drove average check, improved favorable brand awareness and won an international award for merchandising power by the National Restaurant Association. To keep marketing costs down and to integrate all brand marketing into a cohesive meaningful brand promise, all of the menu photography was used in the restaurant’s Grand Opening and other marketing materials and earned rave reviews from guests, restaurant management and its board of directors.