Kennywood Entertainment

Kennywood Park, a 100+ year old brand is stronger and more well respected than most, however over time, brands need to remind people why they should admire them and continue to do business with them. BrandMill promoted the results of a 3rd party study which highlighted its positive economic impact and influence throughout western Pennsylvania and orchestrated a special media event with local dignitaries and political leaders and earned an enormous amount of positive publicity and goodwill.

To extend and enhance Kennywood’s positive impact and community goodwill and entertainment leadership throughout the Pittsburgh region and the country, BrandMill earned significant press coverage due to national Associated Press story which highlighted the fascinating fact that Kennywood Entertainment is now led by its fifth generation of family owners and operators.