Leadership

BrandMill is the culmination of the vision and experience of Stephen Wayhart. For over 20 years, Stephen has built a reputation as a strategic marketing campaign maker from his early Ad Agency days with General Motors’ Cadillac and Oldsmobile Dealer Marketing Groups to the client side with McDonald’s. As a senior marketing executive for several high tech brands, he helped launch Sprint PCS and FastForward, a Marketing Automation Software provider of brand leaders such as Cricket Wireless, Hitachi, Imation, Microsoft Xbox, and Philips Electronics.

As Principal of BrandMill, Stephen has consulted with a variety of businesses such as Allegheny Energy Solutions, Baja Fresh Mexican Grill, Ford Motor Company, Innovation Works, MARC USA, Vocelli Pizza (Pizza Outlet), Sprint and True Value Hardware. 

Stephen’s major accomplishments include: being the youngest Senior Marketing Manager in McDonald’s history; a McDonald’s Presidential Award Nominee; organizing the “25th Anniversary of the Big Mac” McDonald’s most successful publicity event ever; developing an international award winning menu, creating the initial marketing plan that launched “The Club” and launching the first Cadillac “Super Marketing Group,” the Empire State Cadillac Dealer Marketing Association.

A true strategic marketing campaign maker, Stephen has built his BrandMill vision based upon his experience in start-up ventures (including two IPOs), leading co-ops and agencies in franchised marketing systems, segmented marketing to adult, senior, tween, teen, kid and ethnic consumer audiences, product mix and daypart marketing, sports marketing, sales promotion, new products, neighborhood marketing, media, research, fundraising, public/media relations and crisis management.

Stephen is a Marketing Advisor for the Pittsburgh Technology Council, Innovation Works and Bishop Canevin High School and a Board Member of the American Cancer Society of southwestern Pennsylvania.