The media and entertainment industry has undergone dramatic shifts from mass-media to “you and me” media driven by new digital technologies and marketer’s demands for more accountability and positive returns on their investments. BrandMill helps entertainment and broadcast companies to adapt and exploit the advantages of their brand and creatively use a combination of traditional marketing and new digital marketing tools to improve operations, gain key consumer insights, deliver unique content and profitably build their business. Leveraging our deep marketing expertise, BrandMill’s insights can create high impact, cost effective and performance based marketing systems to drive customer and sponsor acquisition and retention for any brand.
Committed to profitably driving high-performance brands, BrandMill provides extensive marketing services and systems expertise for media and entertainment brands including but not limited to advertising, branding, daypart marketing, direct marketing, pricing, product innovation, programming, promotion, special events, sponsorship sales, strategy and Web 2.0 and social media marketing.
MEDIA & ENTERTAINMENT MARKETING SUCCESSES
- Created and led the sponsorship, branding and production of “In the Locker Room with Tunch and Wolf” sports talk show on Fox Sports Radio 970AM and the CW throughout the Pittsburgh Region. The Locker Room Show was profitable before it went on air and was totally self funded through its own success
- Created a Web 2.0 strategy for the Echoes of Erin Radio Show and trained staff to execute plan
- Enhanced the brands of Kennywood Entertainment and Idlewild Park via extensive public relations gaining key placements in national, regional and local media
- Help lead the sponsorship sales channel for all of Kennywood Entertainment