Special Event Marketing

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Grand Opening ribbon cutting of the Priory Hotel’s new wing with the Mayor of Pittsburgh and local media

Effective special event marketing requires experience and effective methods and performance processes. Special Events are a great way to generate brand awareness, enthusiasm, customer engagement and sales momentum.

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Our creativity, brand understanding and years of experience in franchise marketing have helped us to execute flawless events. One major thing that sets us apart from other firms that offer special event marketing is our franchise marketing experience that teaches you to create a successful replicable models that ensure zero defect performances. Because of our franchise experience, our systems (i.e., checklists, countdown-to-go planning process, supplier network, public relations skills, email and mobile marketing, social media talents and media network) and systems-based approach to executing events are without peer and enable us to deliver WOW brand experiences.

For for-profit brands, we’ve created, planned, organized, promoted and executed hundreds of special events such as Amusement Park Opening Days, Anniversary Celebrations, Birthday Parties, Boxing Matches, Conferences, Demonstrations, Galas, Golf Outings, Grand Openings (for Car Dealerships, Hotels, Restaurants and more), Hospitality Sponsorship and Hosting Engagements (Unites Stated Open Championship Golf Tournament – U.S. Open – Oakmont, PA) Groundbreaking Ceremonies, New Boat Christenings, New Car Shows (New York and Pittsburgh), New Office Openings, New Product Launches, Orientations, On Lot Shows (Car Dealerships and Restaurants), Open Houses, Media Days, Memorial Services, Press Conferences, Private Events, Rallies, Seminars, New Store Openings, Political Rallies, Sales Incentive Weekends/Trips, Sponsor Events, Team Builders, Trade Shows, Tours, Webinars, Wine Tastings and Workshops.

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Marketing Director Michelle Cerilli

For non-profits in the education, healthcare, human services and religious fields we’ve led a wide variety of special events such as Alumni Fundraising Events, Alumni Receptions, Alumni Reunions, Auctions, Golf Outings, Speaker Series Events and Retreats.  For professional associations such as the American Marketing Association and Public Relations Society of America we’ve created and led keynote events such Marketer of the Year Events, Speaker Summits, Association Membership Happy Hours and Association New Member Drive Events.

Contact a member of our BrandMill Bash Team today and discover the BrandMill difference. We will make your special event “extra special” and profitable!