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Marketing Seminars & Workshops
For-profit
and not-for-profit marketers attending a seminar, workshop or
keynote address are always looking for better ways to build
their brand, drive sales and traffic and hold on to profitable
customers. Sure, you want to hear things like, "best speaker
I ever heard!" Or, "great, real-world information that
made me think and impacted my thinking.” After a BrandMill
seminar attendees will say similar things, but more importantly
they’ll say, "This is information I can use tomorrow
morning "I can’t wait to get started!"
We provide answers, inform, challenge and entertain brand
marketers in any industry. Our customized seminars and workshops
focus on “inside-the-box” and “outside-of-the-box”
marketing operating systems and action oriented ideas that can
be immediately implemented. Attendees will walk away with a
clear understanding of the steps they need to take to achieve
success and will say, "I better get to work!”
In
these tough times, you need to focus on the basics.
You’re challenged to keep your existing customers
happy, grow the business, increase revenue and profitability
while reducing overhead and expense. This is the time when
strong marketing shines. And, there
is no one better at training your sales and marketing people or
reminding your customers about the value that you provide than
our BrandMill team. We have spoken to companies and
associations on these very subjects and are available to do it
for you.
If
you and your people want someone to make a difference…they
want and need a BrandMill seminar.
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Brand Building Seminars
The
following is a comprehensive list of BrandMill seminars and
workshops. We will customize anything upon request to fit the
specific needs of your organization. If you would like us to
develop a presentation on a particular topic not included here,
we will be happy to do so.
Seminar
Leader
Dr. Audrey Guskey
Associate Professor of Marketing
I have attended hundreds of such presentations over the years, and I must say, Steve was the best I have heard - by far. I didn't want him to stop speaking. more...
"I was the moderator for a session at Duquesne University's Entrepreneur Conference sponsored by the Small Business Development Center on June 8, 2006. Stephen Wayhart was one of the invited speakers for the session. I have known Steve through various organizations for many years. When I heard he was one of our selected participants, I was most excited. I expected him to be a good speaker. But, I found him to be not only a great speaker - but he was an exceptional speaker. I have attended hundreds of such presentations over the years, and I must say, Steve was the best I have heard - by far. I didn't want him to stop speaking. As the moderator, it was my responsibility to wind down the session, but I would have preferred for Steve to continue for another thirty minutes or more, and I know the audience felt the same way. I have been teaching marketing for twenty years and I found myself taking notes; he taught me many new ideas.
Many people in the audience approached me after the session to thank me for bringing in such a remarkable presenter. They told me that they felt they got their money's worth for this full day workshop at this one session by listening to Steve.
I know the director of our SBCD, Mary McKinney, very well. When I saw her at the reception that afternoon, I recommended that next year we offer Steve Wayhart a full session of his own or even ask him to be our keynote speaker. Steve should have the opportunity to share his wealth of knowledge and experience to the many entrepreneurs.
His experiences were incredible. He has a gift for sharing his expertise with an audience that keeps the listeners on the edge of their seat. He has a passion and an energy that gets the audience fired up. His style is as thrilling as riding a roller coaster - information packed and spiced with fabulous stories. He made me proud and excited to be a marketer!"
George Garber
Executive Vice President, Marketing
They brought their “A” game to the project and delivered a fast, fun and extremely informative and well received seminar. more...
True Value Marketing Workshop
"Stephen Wayhart and BrandMill were called upon to lead a True Value Marketing workshop that took national plans and showed managers how to implement sales building up from the grass roots store level.. They brought their “A” game to the project and delivered a fast, fun and extremely informative and well received seminar. Their expert experience, interesting information and strong communication skills create a really compelling presentation."
Samsung New Product Launch
"Working with our team on a new product launch for Samsung, Stephen Wayhart and BrandMill proved to be a great addition by taking many initial ideas, and stretching and extending them to be more relevant and easy to use by both the target audience and the retailers selling to the target.
They have that rare combination of both quick insight and broad vision. They know by both experience and instinct how to bring big ideas into reality and create sales results. They look for ways to stretch and extend the box by stretching and extending existing good fundamental thinking and turning this thinking into larger business driving concepts."
Patrick Ward
Former Relationship Marketing Manager
BrandMill’s interactive seminars provided MARC with an advanced level of understanding... more...
"BrandMill has played a crucial role in helping to advance MARC’s strategic charge to grow our interactive offering through our retail client base and our goal of achieving integrated marketing excellence – particularly in the area of interactive marketing.
BrandMill’s interactive seminars provided MARC with an advanced level of understanding in terms of how the Web can and, is playing an increasingly crucial role in not only establishing brand identity, but also driving product sales and building customer loyalty. Their keen knowledge on how to best leverage and adapt brand strategies for the internet has helped MARC to develop more effective interactive marketing strategies for our clients.
Their knowledge, integrity and collaborative work style was extremely beneficial to MARC and our clients during critical communication planning phases and have become a trusted and valuable resource."
Bill Ringle
FastTrac Class Leader
I would say that you are one of the better, more engaging speakers we have had in this program. I hope it was as much fun for you as it was for me. more...
"Thank you so much for serving as the guest expert for our FastTrac class. You were terrific! As adult learners and veterans, the participants are very interested in hearing from someone who has done and is doing marketing and branding in the real world. They have read the material but you provided concrete examples for nearly all of the topics in their books.I would say that you are one of the better, more engaging speakers we have had in this program. I hope it was as much fun for you as it was for me."
For
nearly 20 years, Steve Wayhart has built a reputation as a
strategic marketing campaign maker from his early Agency days
with General Motors’ Cadillac and Oldsmobile Dealer Marketing
Groups to the client side with McDonald’s Corporation. As a
Senior Marketing Executive for high-tech brands, he helped
launch Sprint PCS and it’s “Wireless Web” service
and FastForward, a Marketing Automation software provider for brand leaders such as Hitachi, Imation,
Microsoft Xbox, and Philips Electronics.
As Principal of BrandMill, Stephen has consulted with a variety of businesses such as Allegheny Energy Solutions, Baja Fresh Mexican Grill, Ford Motor Company, Innovation Works, MARC USA, Vocelli Pizza (Pizza Outlet), Sprint and True Value Hardware.
Stephen has been involved with the creation and execution
250+ marketing plans and has worked with nearly all of the Top
20 global advertising agencies.
Major accomplishments include: being the youngest Senior
Marketing Manager in McDonald’s history; a McDonald’s
Presidential Award Nominee; organizing the “25th Anniversary
of the Big Mac” McDonald’s most successful publicity event
ever; developing an international award winning menu, creating
the initial marketing plan that launched “The Club” and
launching the first Cadillac “Super Marketing Group,” the
Empire State Cadillac Dealer’s Association.
A true strategic brand marketing
campaign maker, Stephen has built his BrandMill vision based
upon his experience in start-up ventures (including two IPOs),
leading co-ops and agencies, segmented marketing to adult,
senior, tween, teen, kid and ethnic consumer audiences, product
mix and daypart marketing, sports marketing, sales promotion,
new products, neighborhood marketing, media, research,
fundraising, public/media relations and crisis management.
He is a Marketing Advisor for the
Pittsburgh Technology Council and Innovation Works. He received
a BBA in Marketing from Kent State University, and earned an MBA
in Marketing and Management from Duquesne University.
Want
to know more about the various speech, seminar and facilitation
programs BrandMill delivers? Contact
Stephen Wayhart at stephen.wayhart@brandmill.com for more
information.
How
to Create BrandBuzz©
Why do some brands succeed without spending large
sums of money on advertising, loyalty programs? It is the word-of-mouth effect – BrandBuzz - the
viral transfer of information through social networks.
Our
BrandBuzz seminar will define this important and powerful
promotional tool, clarify the concept of buzz and show how
marketers can create and leverage it for the brand success. This
dynamic presentation uses real-world examples and shows how
marketers can create authentic buzz to which today's cynical
consumer relates.
Inside-the-Box
Brand Building©
This
seminar will help your audience discover untapped,
cost-effective and powerful marketing opportunities inside your
“BrandBox.” We demonstrate free or low cost ways to build
your brand by exercising more creative control and flawless
execution of marketing opportunities available to you.
Many
brands waste a lot of money and time executing costly
advertising campaigns that are doomed to fail because they
didn’t take the time to think about and bullet-proof their “BrandBox.”
We’ll show you how to “play the hand that was dealt you”
and profitably and quickly increase sales.
Outside-of-the-Box
Brand Building©
We
will energize your audience’s enthusiasm with action-oriented
ideas for building business at the local, regional, national or
global level. We will deliver valuable insight to stimulate
marketing action among all attendees. Your audience will
discover the power of strategic neighborhood marketing - no
matter ho big their neighborhood is - and how it can profitably
increase sales and drive favorable brand awareness.
To
become a strong local, regional or national brand you need take
care of business on a customer by customer, block by block,
store by store basis. Our BrandMill team will show you how to
profitably do it!
How
to Profitably Put AMOS© On the Payroll
Through AMOS©, or an Automatic Marketing Operating
System we will show you how you can master the art of promoting your business with our
systematic strategies and tactics.
We will provide you a blueprint to transform the way you
market your business with a short and long-term new business
marketing plan.
We
have created and perfected a proven marketing operating system
for successfully growing individual, multi-unit and franchise
brands. Our turn-key marketing operating system model works to
achieve results for any business or any brand.
AMOS© will work for you if you’re independent
professional, single unit retail store or a chain of
restaurants, gas station, automobile dealership or repair shop,
hotel etc.
How
to Get Your Ad/PR Agency to Work for You
This
presentation will help you build and nurture a strong, long-term
relationship with your agency. We will provide a road map that
you can use, with proven programs and thought-provoking tips to
help you get the most value from your agency. With the scars to
prove that we’ve worked on both the agency and client sides,
we will deliver key insights to help your 1+1 relationship equal
three!
How
to Bring Your “A-Game” to Your “E-Game”
The
rules of the marketing game for all industries have changed
dramatically and technology has never mattered more.
Faced with fickle consumers and intense competition,
brands are looking to technology to improve marketing
efficiency, strengthen customer relationships, reduce costs and
achieve better insights.
This
seminar will help attendees be better prepared to optimize their
own marketing initiatives through interactive channel
integration and they will improve their marketing knowledge,
skill set and effectiveness in delivering better integrated
marketing campaigns and ideas for their brand.
Key
subjects to be covered include; the current interactive
marketing landscape and the best practices that are driving big
sales and customer loyalty gains.
Emerging trends are explored, however the bulk of the
seminar is focused on action-oriented ideas and strategies that
attendees can immediately deploy.
BrandStorm©
Most
brands employ creative people, but they typically lack an
effective system for extracting ideas and packaging them in a
way that is orderly and actionable. BrandStorm© provides a format for moving from idea generation to idea
assessment and prioritization.
BrandStorm© is designed to stimulate creative thoughts and to
pull ideas from all attendees. Most sessions are held off-site,
in a casual setting that encourages free-thinking and eliminates
disruptions. The session begins with a review of the stated
objectives, and a discussion of all relevant background data.
BrandStorm© results in actionable idea generation for a variety
of applications, including:
Strategic Planning |
Product Development |
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Positioning Strategy |
Promotion Development |
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Brand, Product or Service Naming |
Maximizing Sponsorship Opportunities |
BrandCamp©
We
developed BrandCamp©
in response to client requests for a more intensive training and
seminar program focusing on brand marketing communications
strategies, techniques and professional development. BrandCamp©
is modular and can be tailored to suit your particular
specifications. For example, we can easily customize a half-day,
full-day or multi-day schedule based upon your needs, time
availability and budget.
BrandCamp© is
completely turnkey...we'll handle all of the details. Simply
choose from the following topics:
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How to Create BrandBuzz© |
Inside-the-Box Brand Building© |
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Outside-of-the-Box Brand Building© |
How to Profitably Put AMOS© On the Payroll |
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How to Get Your Ad/PR Agency to Work for You |
How to Bring Your “A-Game” to Your “E-Game”© |
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BrandStorm© |
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In
addition to leading the session, we’ll work with you to
prepare a customized agenda, arrange the facilities and
supervise the logistics. Many of the BrandCamp© modules come
with supplementary materials, such as handouts, books, videos
and audio cassettes (supplemental materials are subject to
availability).
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