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Seminars

If "Business as Usual" Isn't Building Your Business, You Need BrandMill! This fall, attend one or all three of BrandMill's NEW sales and brand building seminars NEW for Q4 2015/2016 - How to be the Marketing Rockstar in Your Neighborhood NEW...

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Who We Are

BrandMill is a marketing network that offers expert assistance in satisfying a firm’s key branding needs through four primary systematic services: 1. Strategic marketing planning a...

Our Idea

BrandMill is a marketing network that offers clients expert assistance in satisfying its key branding needs through four systematic services: 1. Strategic marketing planning and ongoing consulting and coaching (retainer, fee-based) 2. Act as an in-house...

Leadership

BrandMill is the culmination of the vision and experience of Stephen Wayhart . Throughout his 25 years as a marketing expert, Stephen has built his reputation as a strategic marketing campaign maker from his early Ad Agency days with General Motors’ C...

Experience

As brand marketing communications professionals with over 25 years experience, we have been involved with a wide variety of companies that manufacture and sell to business to business and ...

Community Service

It is one of the most beautiful compensations of this life that no man can sincerely try to help another without helping himself. Serve and thou shall be served. Ralph Waldo Emerson BrandMill serves the communities in which it does business...

Work With Us

BrandMill is a virtual marketing network that offers expert assistance in satisfying a firm’s key branding needs.   Everything we create for Brands is done so with one goal in mind: to profitably build long-term brand equity and increase sales. To ac...

Alliances

At BrandMill, we have combined an expert team of marketing communications professionals with powerful technology and other modern information-based systems and have created a lean ...

Internships

......... ..... ..... ......... ......... We’re always on the lookout for exciting, industrious, insightful, bright and ethical college students or recent graduates interested in exploring the world of marketing. Internships g...

Marketing Services

BrandMill is perhaps best described as a problem solving company, helping clients find solutions to their immediate problems, as well as to long-term, evolutionary market opportunities via a wide variety of marketing strategies and tactics. We Profitably...

By Industry

Automotive and Retail High-Tech Software, Mobile and Wireless Hospitality and Restaurants Media and Entertainment Non-Profit Other Industries

Automotive & Retail

Our early and long-term success in marketing is due to our automotive roots in the highly competitive dealer marketing group business for General Motors’ Oldsmobile and Cadillac brands throughout the northeastern and southeastern United States - primarily i...

High-Tech - Software, Mobile & Wireless

Back in the mid 1990's we ventured into the High-Tech industry and worked extensively for Sprint PCS as part of its first field sales and marketing team and helped launch its eighth market located in the Pittsburgh region. Going forward, we continued...

Hospitality & Restaurants

Restaurant and Hospitality Marketing is of our BIG SWEET SPOTS! After having a successful career in the quick service restaurant and casual dining industries for over 10 years and additional years as a hospitality and restaurant industry consultant,...

Media & Entertainment

The media and entertainment industry has undergone dramatic shifts from mass-media to "you and me" media driven by new digital technologies and marketer's demands for more accountability and positive returns on their investments. BrandMill helps entertainment...

Non-Profit

BrandMill's nonprofit marketing team is dedicated to helping clients achieve their goals despite limited resources and complex challenges. We help NPOs creatively carve out and communicate their unique brand position. And, through a systematic marketing...

Other Industries

Coming Soon - Energy, Insurance etc.,

By Subject

Advertising and Branding Big Ideas and Innovation Direct Marketing and Sales Promotion Marketing Coaching Marketing Systems and Sales Operations Seminars and Workshops Web 2.0 and Social Media

Advertising & Branding

The average American is subjected to over 3,000 advertising messages each day.  Media has been fragmented for many years. And, the amount of choice someone has per product and service category has exploded. For example, the average number of products ...

Marketing Coaching

Tiger has a coach. Roger Federer has one too. So does LeBron, Kobe and Shaq and a whole lot more! Why don’t you? Sports coaches lead, teach, train, motivate, inspire and push their players to reach their full potential. They s...

Marketing Systems & Sales Operations

BrandMill's extensive franchise marketing experience helps it help clients become strong brands by taking an closed-loop process and system-based approach to address key business challenges and drive innovation. In addition, we work with clients to quickly...

Public, Media & Crisis Relations

Never before in the history of marketing has public relations been so important to successful brand building. You can buy all of the ads in the world to promote your brand, but nothing amplifies your campaign and core messaging like an unbiased third...

Seminars & Workshops

For-profit and not-for-profit marketers attending a seminar, workshop or keynote address are always looking for better ways to build their brand, drive sales and traffic and hold on to profitable ...

Special Event Marketing

Effective special event marketing requires experience and effective methods and performance processes. Special Events are a great way to generate brand awareness, enthusiasm, customer engagement and sales momentum. Our creativity, brand understanding...

Web 3.0 & Social Media

For more than 10 years, BrandMill's team has worked hard to stay ahead of the curve of the double digit growing digital marketing space and continuously strives to enhance and expand our suite of digital marketing services. BrandMill's team of digital...

Case Studies

Believe it or not, your mother knew a lot about branding! Personal Brands and Commercial Brands alike are typically defined by the company or companies they keep and we're proud to say we keep company with some wonderful brands! The following are...

Allegheny Energy Solutions

To effectively position an energy solutions provider, we worked from the same creative brief to craft two unique pieces of sales collateral for Allegheny Energy Solutions (http://www.alleghenyenergy.com ) – a contemporary and traditional treatment –...

American Cancer Society

As marketing chair of the American Cancer Society of Western Pennsylvania (http://www.cancer.org ), Stephen Wayhart and BrandMill introduced and delivered email marketing efforts for the Chapter’s Daffodil Days and Relay for Life campaigns. Through c...

American Cancer Society

As a long time volunteer (Board Member and Marketing Chair) of the American Cancer Society.As a long time volunteer (Board Member and Marketing Chair) of the American Cancer Society.As a long time volunteer (Board Member and Marketing Chair) of the American...

American Marketing Association

As president of the Pittsburgh American Marketing Association (http://www.amapittsburgh.org ) for the 2007/08 season and members of the programming and communications teams, Stephen Wayhart led the 63 year old Chapter into the record books by building...

Ancient Order of Hibernians

For the past several years, we've tested a variety of Web 2.0 marketing strategies and tactics on various non profits such as this Irish fraternal organization - the Ancient Order of Hibernians (http://www.aoh32.org ) to benefit them, and...

Baja Fresh Mexican Grill

Founded in 1990 and headquartered in Thousand Oaks, Calif., Baja Fresh (http://www.bajafresh.com) operates or franchises 289 restaurants nationwide, all featuring its fresh Mexican-inspired food, made to order and served in a hurry. BrandMill...

Bishop Canevin High School

Most times, brands have the right ingredients to be a thriving enterprise, however they have a difficult time communicating their unique value proposition due to the lack of time, money, interest or professional help. This is especially true for non-profit...

Conway Mill Trust

Since 2005, Conway Mill Trust (http://www.conwaymilltrust.org) a volunteer based Irish-American cross-community fundraising organization has worked hard to fund for economic, community, social and cultural development in Northern Ireland. To...

David's Music House

BrandMill worked with David's Music House , a family owned one-stop music shop in Canonsburg, PA to create a new web presence for the brand.

Echoes of Erin Radio Show

To complement the “radio voice of the all things Irish in Pittsburgh,” BrandMill created and launched a Blog for the Echoes of Erin Radio Show (http://www.pittsburghirish.org/echoesoferin) on WEDO 810AM and then, via a series on online workshops tau...

Honor Flight CAK

Since 2005, the Honor Flight Network (http://www.honorflight.org )  has had one simple goal in mind, to safely transport America's veterans for free to Washington, D.C. to visit those memorials dedicated to honor their service and sacrifices. Priority ...

Hospitality Policital Action Committee of Western PA

Hospitality PAC (HosPAC - http://www.hospacwpa.com) was founded in 2008 by a group of hospitality and restaurant professionals in the Western Pennsylvania region. The purpose of HosPAC is to provide a political voice for restaurant, hotel, tavern...

Idlewild & SoakZone

Founded in 1878 as a simple picnic ground along the Ligonier Valley Rail Road, Idlewild & SoakZone (http://www.idlewild.com ) is the oldest amusement park in Pennsylvania, third-oldest in America and is rated the second best kid’s park in the w...

In the Locker Room with Tunch and Wolf

With no budget or money, BrandMill pulled in several advertisers before the Show’s first air date and created and implemented a grassroots marketing plan consisting of weekly radio remote broadcasts in Pittsburgh area high schools and local universities t...

John Lee Insurance Group

Based in Pennsylvania’s Mon Valley region (Glassport and Belle Vernon, PA) the John Lee Insurance Group (http://www.johnleeinsurancegroup.com) has been one of Nationwide Insurance’s top agencies in America for decades. To help the John Lee Age...

Kennywood Park

Kennywood Park (http://www.kennywood.com ) is western Pennsylvania’s largest provider of summer fun and a National Historic Landmark highly regarded as America's finest traditional amusement park. Kennywood is part of the Palace Entertainment (http://www.palaceentertainment.com )...

McDonald's Corporation

In the days of “billions and billions sold” and acting on the favorable research findings of McDonald’s franchisees, Stephen Wayhart’s team led the most successful publicity event in its history, “Big Mac’s 25th Anniversary.” Compared to other “McM...

PA Mortgage Network

To extend and enhance the quality brand of PA Mortgage Network (http://www.pa-mortgagenetwork.com ) , we designed and wrote this comprehensive selling and information site and provided virtually 100% of the information consumers and real estate agents...

Pennsylvania Restaurant Association - Western Chapter

BrandMill created Social Media presence for the Pennsylvania Restaurant Association - Western Chapter with a Facebook page featuring upcoming events and videos from current members.  The Facebook page advertised the PRA's Harvesting Your Profits Summit, ...

Priory Hospitality Group

The Priory Hospitality Group (http://www.thepriory.com ) properties consist of the Priory Hotel a 24-room European-style boutique hotel on Pittsburgh's North Shore rated the best in Pittsburgh by Zagat Survey® (fifth edition); Pittsburgh’s Grand Ha...

Rockefeller’s Grille

BrandMill currently does Email Marketing for Rockefeller's Grille located in McKees Rocks, PA.  Emails include monthly e-newsletters featuring specials and seasonal promotions as well as birthday and anniversary emails sent directly to customers.

Sprint PCS

To clearly position a new wireless phone service in a hypercompetitive market, Stephen Wayhart’s team searched and found a high profile customer (football great Franco Harris) whose testimonial and personal brand matched up perfectly with Brand S...

The Carlton Restaurant

Nationally recognized, The Carlton (http://www.thecarltonrestaurant.com ) is Pittsburgh’s only DiRoNA (Distinguished Restaurant of North America) award winning restaurant is conveniently located in One BNY Mellon Center, in the heart of the Pittsburgh’s bus...

The Italian Oven Restaurant

To improve the Italian Oven brand, all marketing communications were built upon the Oven icon as a symbol of the brand’s core strength. Research had shown that consumers highly correlate great food taste with hot food temperature and the consistent, i...

TrueClose

To profitably launch the mortgage origination software brand TrueClose (http://www.trueclose.com ) and clearly position it against a monopolistic competitor, BrandMill worked with top management to promote its unique selling proposition of a “paperless” mor...

Vinnie’s Pretzel Shoppe

BrandMill created an easy-to-update and search engine friendly new website for Vinnie's Pretzel Shoppe , a locally owned small business located in Brookline, PA.

Whiskey Rebellion II

We led the "Whiskey Rebellion II" marketing strategy and rebranding of the Friends Against Counterproductive Taxation (F.A.C.T.) (http://www.stopdrinktax.com ) campaign to, "Axe the 10% Drink Tax" imposed by Allegheny County government on Pittsburgh...

White Fields Foundation

Initially, BrandMill engaged with the Pittsburgh non-profit White Fields Foundation to help them promote their upcoming Fundraiser "A Night of Inspiration."  White Fields Foundation mentors at-risk children in the inner city of Pittsburgh and helps ...

Recognition

American Marketing Association and Public Relations Society of America Award Winners Over the past 11 years, our marketing communications work has been recognized by our peers as award-winning – the best of the best – compared to some of the...

Testimonials

The Carlton Restaurant White Fields Foundation The Archer's Edge Priory Fine Pastries Priory Hospitality Group Whiskey Rebellion II David's Music House...

Contact

Stephen Wayhart BrandMill, LLC 325 East Main Street, Suite 200 Carnegie, PA  15106 412.401.0555, stephen.wayhart@brandmill.com Click the button below to purchase marketing services from BrandMill. . Carnegie, PA is named after ...