Kudos to Target and its Ad Agency Weiden + Kennedy for their spot on Black Friday advertising campaign featuring this overly excited and anxious shopping FANatic. And, file this effort in my “Darn I Wish I Did This Ad Campaign” folder. Target is using 5 spots from last year (why not – who says an [...]
For nearly 10 years, we’ve been a supporter of the American Cancer Society and its mission of celebrating more birthdays throughout western Pennsylvania. We’ve participated as a Board Member, Marketing Committee Chairperson and general volunteer. However, this year is shaping up to be one of our more meaningful, gratifying and fun years as we’ve helped [...]
For the past few months, I’ve been reviewing our work processes to evaluate why, where and when we’ve hit our mark and missed. Time and again, I’ve come to the conclusion that our processes would greatly improve with new, improved, and more checklists. And, strict adherence to them. We use checklists throughout our marketing engagements [...]
We love working on Grand Openings, Grand Re-Openings, New Product Launches and more! Next to having your own baby, it’s got to be right up there in terms of great days if you love marketing and public relations like we do! There’s just nothing like holding a special exciting event to kickoff a brand’s ‘NEW [...]
Join our BrandMill Bosom Buddies Team and help us Make Strides Against Breast Cancer! And, when you donate $50 or more to our BBB team, you can get a FREE limited edition T-Shirt with our team logo! Click here to donate now! Or help us save lives from breast cancer by joining the American Cancer [...]
I haven’t flown on an airline other than Southwest Airlines for some time and it will be a long time before I fly any other domestic airline if I can prevent it. Unfortunately for me for an upcoming trip, Southwest’s schedule didn’t work out so I had to make my reservation with another airline. Without [...]
Chevrolet will be kicking off a huge celebration in early November for its 100th Anniversary. And, what many people do not know is Pittsburgh’s unique role in Chevrolet’s history courtesy of the Colussy family. Check out this story by Teresa Lindeman which we earned for our newest client Colussy Chevrolet on the front page of [...]
Our world lost a great man yesterday – Steve Jobs. Jobs impacted my life in numerous ways through not only his great innovations and style, but also in his words. Here’s my top 10 list of Steve Job quotes that have resonated with me over the years. God bless you Steve and many thanks. You’ll [...]
Here’s a great opportunity for Pittsburgh brands and every day people to do well by doing good! Today, Tuesday, October 4, is the Pittsburgh Foundation’s “Day of Giving” when online donations ($25 minimum) via the PittsburghGives website can help your favorite charity in western Pennsylvania receive a pro-rated match. This is a great opportunity to [...]
In marketing circles today, all the rage is about being ‘authentic’ and ‘transparent.’ It’s sad that we even have to discuss the topics such as ‘being real’ because we should all be operating from our core. A big reason why open and honest relationships for people and brands are tough to engage in, is because [...]
