In the Locker Room
with Tunch and Wolf

With no budget or money, BrandMill pulled in several advertisers before the Show’s first air date and created and implemented a grassroots marketing plan consisting of weekly radio remote broadcasts in Pittsburgh area high schools and local universities to build brand buzz. From the start, Pittsburgh’s first and only local and live morning drive sports talk radio show – In the Locker room with Tunch and Wolf on FOX 970Am – was profitable! Cost-effective press relations, internet marketing and special event marketing propelled the Show to nearly two years and eventually moved to Cable television and a larger audience.