How to Improve Your Web User Experience

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A study by Forrester Research presented the results of 5,000 online
consumers that were asked content and functionality they look for in a
site.  Here is  a report on it by Research Recap.

Here are some of the highlight:

  • 64% want user ratings and reviews
  • 61% desire special offers and coupons followed by product or price comparison tools.
  • Above all make it easy to read and navigate

 

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